How popular isKahlúa in search?
In August 2026, there were an estimated 2.5K branded searches for Kahlúa in New Zealand which is down 18.8% over the last 11 months. Kahlúa holds 8% estimated Share of Search among New Zealand liqueur brands and is ranked 5th of 6 competitors for search popularity.
Baileys31.6%
Aperol29.4%Jägermeister16.9%
Cointreau9.9%
Kahlúa8%Frangelico4.2%
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Which liqueur brands compete with Kahlúa?
Share of Search by month for Baileys, Aperol, Jägermeister, Cointreau, Kahlúa, Frangelico. The figures are in the table below the chart.
View monthly share of search table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Frangelico |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 14.7% | 10.4% | 10% | 4.2% |
| Nov 2025 | 30.7% | 36.2% | 11.5% | 8.6% | 8.5% | 4.6% |
| Dec 2025 | 32.4% | 36.1% | 8.6% | 9.4% | 9.2% | 4.3% |
| Jan 2026 | 22.6% | 46.5% | 10.9% | 8.1% | 7.6% | 4.3% |
| Feb 2026 | 25.7% | 40.2% | 12.2% | 9.1% | 8.1% | 4.7% |
| Mar 2026 | 33% | 31.4% | 13.2% | 8.6% | 8.8% | 4.9% |
| Apr 2026 | 29.6% | 29.8% | 16.1% | 10.2% | 9.1% | 5.1% |
| May 2026 | 32.4% | 28.3% | 15% | 10.8% | 8.5% | 5% |
| Jun 2026 | 32.7% | 27.8% | 15.6% | 10% | 8.7% | 5.1% |
| Jul 2026 | 31.1% | 31% | 14.7% | 10.7% | 8.1% | 4.4% |
| Aug 2026 | 31.6% | 29.4% | 16.9% | 9.9% | 8% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.6% | 10.1K | +2.7% | +0.5 points | |
| 2, held 2nd | 29.4% | 9.4K | -4.1% | -1.6 points | |
| 3, held 3rd | 16.9% | 5.4K | +16.4% | +2.2 points | |
| 4, held 4th | 9.9% | 3.1K | -6.3% | -0.8 points | |
| 5, held 5th | 8% | 2.5K | -0.78% | -0.2 points | |
| 6, held 6th | 4.2% | 1.3K | -2.9% | -0.2 points |
1.
31.6%
held 1st · 10.1K estimated branded searches · +2.7% vs prior month · +0.5 points
2.
Aperol29.4%
held 2nd · 9.4K estimated branded searches · -4.1% vs prior month · -1.6 points
16.9%
held 3rd · 5.4K estimated branded searches · +16.4% vs prior month · +2.2 points
9.9%
held 4th · 3.1K estimated branded searches · -6.3% vs prior month · -0.8 points
5.
Kahlúa8%
held 5th · 2.5K estimated branded searches · -0.78% vs prior month · -0.2 points
4.2%
held 6th · 1.3K estimated branded searches · -2.9% vs prior month · -0.2 points
Compare search popularity between Kahlúa and its closest rivals
How has branded search demand for Kahlúa changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kahlúa in New Zealand fell from 3.1K to 2.5K.
- Across the 11 months ending August 2026, Kahlúa’s estimated Share of Search among liqueur brands in New Zealand decreased from 10% to 8%.
- Across the 11 months ending August 2026, Kahlúa’s estimated Share of Search among liqueur brands in New Zealand peaked at 10% in October 2025 and was lowest at 7.6% in January 2026.
How did search popularity change for New Zealand liqueur brands in August 2026?
4 changes
In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%.
In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.
In August 2026, Cointreau lost estimated Share of Search among liqueur brands in New Zealand, from 10.7% to 9.9%.
Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.
How is Kahlúa measured?
Brandwave collects information about searches that people make online using Kahlúa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- coke kahlua
- homemade kahlua
- kahlua
- kahlua 1l
- kahlua cocktail
- kahlua com
- kahlua cost
- kahlua cream liqueur
- kahlua near me
- kahlua nz
- kahlua online
- salted caramel kahlua
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Is Kahlúa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.