Frangelico vs Kahlúa:Which is more popular by branded search in New Zealand?
In August 2026, Kahlúa had more branded searches than Frangelico among liqueur brands in New Zealand. Kahlúa was estimated to have 2.5K branded searches compared to Frangelico’s 1.3K, and held an 8% Share of Search versus Frangelico’s 4.2%.
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Which is more popular in search, Frangelico or Kahlúa?
Compare the liqueur brands New Zealanders mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kahlúa, Frangelico. The figures are in the table below the chart.
View monthly share of search table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Frangelico |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 14.7% | 10.4% | 10% | 4.2% |
| Nov 2025 | 30.7% | 36.2% | 11.5% | 8.6% | 8.5% | 4.6% |
| Dec 2025 | 32.4% | 36.1% | 8.6% | 9.4% | 9.2% | 4.3% |
| Jan 2026 | 22.6% | 46.5% | 10.9% | 8.1% | 7.6% | 4.3% |
| Feb 2026 | 25.7% | 40.2% | 12.2% | 9.1% | 8.1% | 4.7% |
| Mar 2026 | 33% | 31.4% | 13.2% | 8.6% | 8.8% | 4.9% |
| Apr 2026 | 29.6% | 29.8% | 16.1% | 10.2% | 9.1% | 5.1% |
| May 2026 | 32.4% | 28.3% | 15% | 10.8% | 8.5% | 5% |
| Jun 2026 | 32.7% | 27.8% | 15.6% | 10% | 8.7% | 5.1% |
| Jul 2026 | 31.1% | 31% | 14.7% | 10.7% | 8.1% | 4.4% |
| Aug 2026 | 31.6% | 29.4% | 16.9% | 9.9% | 8% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Frangelico and Kahlúa comparison changed over the last 12 months?
3 findings
- Kahlúa was ahead of Frangelico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frangelico’s estimated Share of Search among liqueur brands in New Zealand held steady at 4.2%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Kahlúa’s estimated Share of Search among liqueur brands in New Zealand moved from 10% to 8%, and its estimated monthly branded searches moved from 3.1K to 2.5K.
How did search popularity change for New Zealand liqueur brands in August 2026?
1 change
Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Frangelico’s and Kahlúa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frangelico
6 branded search terms
- frangelico
- frangelico cocktail
- frangelico hazelnut liqueur
- frangelico liqueur
- frangelico near me
- frangelico nz
Kahlúa
12 branded search terms
- coke kahlua
- homemade kahlua
- kahlua
- kahlua 1l
- kahlua cocktail
- kahlua com
- kahlua cost
- kahlua cream liqueur
- kahlua near me
- kahlua nz
- kahlua online
- salted caramel kahlua
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