Aperol vs Jägermeister:Which is more popular by branded search in New Zealand?
In August 2026, Aperol had more branded searches than Jägermeister among liqueur brands in New Zealand. Aperol was estimated to have 9.4K branded searches compared to Jägermeister’s 5.4K, and held a 29.4% Share of Search versus Jägermeister’s 16.9%.
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Which is more popular in search, Aperol or Jägermeister?
Compare the liqueur brands New Zealanders mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aperol, Jägermeister. The figures are in the table below the chart.
View monthly share of search table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Frangelico |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30.5% | 14.7% | 10.4% | 10% | 4.2% |
| Nov 2025 | 30.7% | 36.2% | 11.5% | 8.6% | 8.5% | 4.6% |
| Dec 2025 | 32.4% | 36.1% | 8.6% | 9.4% | 9.2% | 4.3% |
| Jan 2026 | 22.6% | 46.5% | 10.9% | 8.1% | 7.6% | 4.3% |
| Feb 2026 | 25.7% | 40.2% | 12.2% | 9.1% | 8.1% | 4.7% |
| Mar 2026 | 33% | 31.4% | 13.2% | 8.6% | 8.8% | 4.9% |
| Apr 2026 | 29.6% | 29.8% | 16.1% | 10.2% | 9.1% | 5.1% |
| May 2026 | 32.4% | 28.3% | 15% | 10.8% | 8.5% | 5% |
| Jun 2026 | 32.7% | 27.8% | 15.6% | 10% | 8.7% | 5.1% |
| Jul 2026 | 31.1% | 31% | 14.7% | 10.7% | 8.1% | 4.4% |
| Aug 2026 | 31.6% | 29.4% | 16.9% | 9.9% | 8% | 4.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aperol and Jägermeister comparison changed over the last 12 months?
3 findings
- Aperol was ahead of Jägermeister in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand moved from 30.5% to 29.4%, and its estimated monthly branded searches moved from 9.5K to 9.4K.
- Across the 11 months ending August 2026, Jägermeister’s estimated Share of Search among liqueur brands in New Zealand moved from 14.7% to 16.9%, and its estimated monthly branded searches moved from 4.6K to 5.4K.
How did search popularity change for New Zealand liqueur brands in August 2026?
2 changes
In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%.
In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Aperol’s and Jägermeister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aperol
18 branded search terms
- af aperol spritz
- aperol
- aperol 1l
- aperol bottles
- aperol cocktail
- aperol com
- aperol glassware
- aperol liqueur
- aperol near me
- aperol nz
- aperol online
- aperol price
- aperol spric
- aperol spritz glassware
- aperol spritz near me
- aperol spritz rtd
- italian spritz aperol
- prosecco aperol spritz
Jägermeister
13 branded search terms
- 1 l jagermeister price
- jagermeister
- jagermeister 1l
- jagermeister 200ml
- jagermeister and
- jagermeister and redbull
- jagermeister cocktail
- jagermeister com
- jagermeister liqueur
- jagermeister near me
- jagermeister nz
- jagermeister online
- jagermeister price
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