Brandwave

How popular isJägermeister in search?

In August 2026, there were an estimated 5.4K branded searches for Jägermeister in New Zealand which is up 17.2% over the last 11 months. Jägermeister holds 16.9% estimated Share of Search among New Zealand liqueur brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Baileys31.6%
  2. Aperol29.4%
  3. Jägermeister16.9%
  4. Cointreau9.9%
  5. Kahlúa8%
  6. Frangelico4.2%
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Which liqueur brands compete with Jägermeister?

Jägermeister against liqueur brands in New Zealand, by month

Share of Search by month for Baileys, Aperol, Jägermeister, Cointreau, Kahlúa, Frangelico. The figures are in the table below the chart.

View monthly share of search table
MonthBaileysAperolJägermeisterCointreauKahlúaFrangelico
Oct 202530.2%30.5%14.7%10.4%10%4.2%
Nov 202530.7%36.2%11.5%8.6%8.5%4.6%
Dec 202532.4%36.1%8.6%9.4%9.2%4.3%
Jan 202622.6%46.5%10.9%8.1%7.6%4.3%
Feb 202625.7%40.2%12.2%9.1%8.1%4.7%
Mar 202633%31.4%13.2%8.6%8.8%4.9%
Apr 202629.6%29.8%16.1%10.2%9.1%5.1%
May 202632.4%28.3%15%10.8%8.5%5%
Jun 202632.7%27.8%15.6%10%8.7%5.1%
Jul 202631.1%31%14.7%10.7%8.1%4.4%
Aug 202631.6%29.4%16.9%9.9%8%4.2%
Sep 2026——————
  1. 1.Baileys

    31.6%

    held 1st · 10.1K estimated branded searches · +2.7% vs prior month · +0.5 points

  2. 2.Aperol

    29.4%

    held 2nd · 9.4K estimated branded searches · -4.1% vs prior month · -1.6 points

  3. held 3rd · 5.4K estimated branded searches · +16.4% vs prior month · +2.2 points

  4. 4.Cointreau

    9.9%

    held 4th · 3.1K estimated branded searches · -6.3% vs prior month · -0.8 points

  5. held 5th · 2.5K estimated branded searches · -0.78% vs prior month · -0.2 points

  6. held 6th · 1.3K estimated branded searches · -2.9% vs prior month · -0.2 points

Compare search popularity between Jägermeister and its closest rivals

How has branded search demand for Jägermeister changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jägermeister in New Zealand rose from 4.6K to 5.4K.
  • Across the 11 months ending August 2026, Jägermeister’s estimated Share of Search among liqueur brands in New Zealand increased from 14.7% to 16.9%.
  • Across the 11 months ending August 2026, Jägermeister’s estimated Share of Search among liqueur brands in New Zealand peaked at 16.9% in August 2026 and was lowest at 8.6% in December 2025.

How did search popularity change for New Zealand liqueur brands in August 2026?

  1. In August 2026, Jägermeister gained estimated Share of Search among liqueur brands in New Zealand, from 14.7% to 16.9%.

  2. In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%.

  3. In August 2026, Cointreau lost estimated Share of Search among liqueur brands in New Zealand, from 10.7% to 9.9%.

  4. Estimated monthly branded searches for Kahlúa in New Zealand fell 18.8% over 11 measured months, from 3.1K to 2.5K in August 2026.

How is Jägermeister measured?

Brandwave collects information about searches that people make online using Jägermeister’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • 1 l jagermeister price
  • jagermeister
  • jagermeister 1l
  • jagermeister 200ml
  • jagermeister and
  • jagermeister and redbull
  • jagermeister cocktail
  • jagermeister com
  • jagermeister liqueur
  • jagermeister near me
  • jagermeister nz
  • jagermeister online
  • jagermeister price

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How the Brand Demand Index is measured

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