How popular isDon Julio in search?

In August 2026, there were an estimated 3.1K branded searches for Don Julio in New Zealand which is up 22.1% over the last 11 months. Don Julio holds 36.9% estimated Share of Search among New Zealand tequila brands and is ranked 1st of 6 competitors for search popularity.

Follow Don Julio and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tequila brands compete with Don Julio?

Don Julio against tequila brands in New Zealand, by month

Month	Don Julio	Patrón	1800 Tequila	Jose Cuervo	Casamigos	Espolòn
Oct 2025	33.8%	34.7%	13%	11.6%	4.3%	2.6%
Nov 2025	35.4%	36.6%	11.6%	10.1%	4.5%	1.9%
Dec 2025	32.2%	31.4%	17.5%	13%	3.4%	2.4%
Jan 2026	28%	47.1%	10%	9.6%	3.5%	1.9%
Feb 2026	31.5%	35.4%	13.7%	12.3%	5.1%	2%
Mar 2026	34%	37.3%	10.4%	10.7%	4.9%	2.7%
Apr 2026	30.8%	43.5%	9.6%	10%	4.6%	1.6%
May 2026	38.5%	33.6%	10.4%	10.8%	4%	2.8%
Jun 2026	37.1%	34%	11.7%	10.3%	4.4%	2.5%
Jul 2026	42.9%	29.7%	11.9%	8.1%	5.2%	2.3%
Aug 2026	36.9%	33%	12.2%	9.7%	5.2%	3%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Don Julio Diageo	36.9%	3.1K	-20.7%	-6 points
2, held 2nd	Patrón	33%	2.8K	+2.5%	+3.3 points
3, held 3rd	1800 Tequila	12.2%	1K	-5.5%	+0.3 points
4, held 4th	Jose Cuervo	9.7%	830	+10.7%	+1.6 points
5, held 5th	Casamigos Diageo	5.2%	440	-8.3%	0 points
6, held 6th	Espolòn	3%	260	+23.8%	+0.8 points

1.Don Julio
36.9%
held 1st · 3.1K estimated branded searches · -20.7% vs prior month · -6 points
2.Patrón
33%
held 2nd · 2.8K estimated branded searches · +2.5% vs prior month · +3.3 points
3.1800 Tequila
12.2%
held 3rd · 1K estimated branded searches · -5.5% vs prior month · +0.3 points
4.Jose Cuervo
9.7%
held 4th · 830 estimated branded searches · +10.7% vs prior month · +1.6 points
5.Casamigos
5.2%
held 5th · 440 estimated branded searches · -8.3% vs prior month · 0 points
6.Espolòn
3%
held 6th · 260 estimated branded searches · +23.8% vs prior month · +0.8 points

Compare search popularity between Don Julio and its closest rivals

How has branded search demand for Don Julio changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Don Julio in New Zealand rose from 2.6K to 3.1K.
Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand increased from 33.8% to 36.9%.
Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand peaked at 42.9% in July 2026 and was lowest at 28% in January 2026.
Across the 11 months ending August 2026, Don Julio rose from 2nd to 1st among tequila brands in New Zealand.

How did search popularity change for New Zealand tequila brands in August 2026?

6 changes

In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%.
In August 2026, Jose Cuervo gained estimated Share of Search among tequila brands in New Zealand, from 8.1% to 9.7%.
In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.
In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.
1800 Tequila’s estimated Share of Search among tequila brands in New Zealand has gained ground for 3 months in a row, from 10.4% to 12.2% in August 2026.
Estimated monthly branded searches for Casamigos in New Zealand rose 33.3% over 11 measured months, from 330 to 440 in August 2026.

How is Don Julio measured?

Brandwave collects information about searches that people make online using Don Julio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms