Don Julio vs Espolòn:Which is more popular by branded search in New Zealand?
In August 2026, Don Julio had more branded searches than Espolòn among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to Espolòn’s 260, and held a 36.9% Share of Search versus Espolòn’s 3%.
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Which is more popular in search, Don Julio or Espolòn?
Compare the tequila brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Don Julio, Espolòn. The figures are in the table below the chart.
View monthly share of search table
| Month | Don Julio | Patrón | 1800 Tequila | Jose Cuervo | Casamigos | Espolòn |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 34.7% | 13% | 11.6% | 4.3% | 2.6% |
| Nov 2025 | 35.4% | 36.6% | 11.6% | 10.1% | 4.5% | 1.9% |
| Dec 2025 | 32.2% | 31.4% | 17.5% | 13% | 3.4% | 2.4% |
| Jan 2026 | 28% | 47.1% | 10% | 9.6% | 3.5% | 1.9% |
| Feb 2026 | 31.5% | 35.4% | 13.7% | 12.3% | 5.1% | 2% |
| Mar 2026 | 34% | 37.3% | 10.4% | 10.7% | 4.9% | 2.7% |
| Apr 2026 | 30.8% | 43.5% | 9.6% | 10% | 4.6% | 1.6% |
| May 2026 | 38.5% | 33.6% | 10.4% | 10.8% | 4% | 2.8% |
| Jun 2026 | 37.1% | 34% | 11.7% | 10.3% | 4.4% | 2.5% |
| Jul 2026 | 42.9% | 29.7% | 11.9% | 8.1% | 5.2% | 2.3% |
| Aug 2026 | 36.9% | 33% | 12.2% | 9.7% | 5.2% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Don Julio and Espolòn comparison changed over the last 12 months?
3 findings
- Don Julio was ahead of Espolòn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand moved from 33.8% to 36.9%, and its estimated monthly branded searches moved from 2.6K to 3.1K.
- Across the 11 months ending August 2026, Espolòn’s estimated Share of Search among tequila brands in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 200 to 260.
How did search popularity change for New Zealand tequila brands in August 2026?
2 changes
In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.
In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Don Julio’s and Espolòn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.