Casamigos vs Don Julio:Which is more popular by branded search in New Zealand?
In August 2026, Don Julio had more branded searches than Casamigos among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to Casamigos’ 440, and held a 36.9% Share of Search versus Casamigos’ 5.2%.
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Which is more popular in search, Casamigos or Don Julio?
Compare the tequila brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Don Julio, Casamigos. The figures are in the table below the chart.
View monthly share of search table
| Month | Don Julio | Patrón | 1800 Tequila | Jose Cuervo | Casamigos | Espolòn |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 34.7% | 13% | 11.6% | 4.3% | 2.6% |
| Nov 2025 | 35.4% | 36.6% | 11.6% | 10.1% | 4.5% | 1.9% |
| Dec 2025 | 32.2% | 31.4% | 17.5% | 13% | 3.4% | 2.4% |
| Jan 2026 | 28% | 47.1% | 10% | 9.6% | 3.5% | 1.9% |
| Feb 2026 | 31.5% | 35.4% | 13.7% | 12.3% | 5.1% | 2% |
| Mar 2026 | 34% | 37.3% | 10.4% | 10.7% | 4.9% | 2.7% |
| Apr 2026 | 30.8% | 43.5% | 9.6% | 10% | 4.6% | 1.6% |
| May 2026 | 38.5% | 33.6% | 10.4% | 10.8% | 4% | 2.8% |
| Jun 2026 | 37.1% | 34% | 11.7% | 10.3% | 4.4% | 2.5% |
| Jul 2026 | 42.9% | 29.7% | 11.9% | 8.1% | 5.2% | 2.3% |
| Aug 2026 | 36.9% | 33% | 12.2% | 9.7% | 5.2% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Casamigos and Don Julio comparison changed over the last 12 months?
3 findings
- Don Julio was ahead of Casamigos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Casamigos’ estimated Share of Search among tequila brands in New Zealand moved from 4.3% to 5.2%, and its estimated monthly branded searches moved from 330 to 440.
- Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand moved from 33.8% to 36.9%, and its estimated monthly branded searches moved from 2.6K to 3.1K.
How did search popularity change for New Zealand tequila brands in August 2026?
2 changes
In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.
Estimated monthly branded searches for Casamigos in New Zealand rose 33.3% over 11 measured months, from 330 to 440 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Casamigos’ and Don Julio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Casamigos
4 branded search terms
- casamigos
- casamigos near me
- casamigos nz
- casamigos tequila
Don Julio
12 branded search terms
- don julio
- don julio 1942
- don julio 1942 tequila
- don julio blanco
- don julio blanco tequila
- don julio cost
- don julio near me
- don julio nz
- don julio reposado
- don julio tequila
- donjulio
- donjulio tequila
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.