Don Julio vs Patrón:Which is more popular by branded search in New Zealand?
In August 2026, Don Julio had more branded searches than Patrón among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to Patrón’s 2.8K, and held a 36.9% Share of Search versus Patrón’s 33%.
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Which is more popular in search, Don Julio or Patrón?
Compare the tequila brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Don Julio, Patrón. The figures are in the table below the chart.
View monthly share of search table
| Month | Don Julio | Patrón | 1800 Tequila | Jose Cuervo | Casamigos | Espolòn |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 34.7% | 13% | 11.6% | 4.3% | 2.6% |
| Nov 2025 | 35.4% | 36.6% | 11.6% | 10.1% | 4.5% | 1.9% |
| Dec 2025 | 32.2% | 31.4% | 17.5% | 13% | 3.4% | 2.4% |
| Jan 2026 | 28% | 47.1% | 10% | 9.6% | 3.5% | 1.9% |
| Feb 2026 | 31.5% | 35.4% | 13.7% | 12.3% | 5.1% | 2% |
| Mar 2026 | 34% | 37.3% | 10.4% | 10.7% | 4.9% | 2.7% |
| Apr 2026 | 30.8% | 43.5% | 9.6% | 10% | 4.6% | 1.6% |
| May 2026 | 38.5% | 33.6% | 10.4% | 10.8% | 4% | 2.8% |
| Jun 2026 | 37.1% | 34% | 11.7% | 10.3% | 4.4% | 2.5% |
| Jul 2026 | 42.9% | 29.7% | 11.9% | 8.1% | 5.2% | 2.3% |
| Aug 2026 | 36.9% | 33% | 12.2% | 9.7% | 5.2% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Don Julio and Patrón comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Don Julio took it in December 2025, Patrón took it in January 2026, Don Julio took it in May 2026.
- Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand moved from 33.8% to 36.9%, and its estimated monthly branded searches moved from 2.6K to 3.1K.
- Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand moved from 34.7% to 33%, and its estimated monthly branded searches moved from 2.6K to 2.8K.
How did search popularity change for New Zealand tequila brands in August 2026?
2 changes
In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%.
In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Don Julio’s and Patrón’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Don Julio
12 branded search terms
- don julio
- don julio 1942
- don julio 1942 tequila
- don julio blanco
- don julio blanco tequila
- don julio cost
- don julio near me
- don julio nz
- don julio reposado
- don julio tequila
- donjulio
- donjulio tequila
Patrón
12 branded search terms
- cafe patron
- patron
- patron anejo
- patron near me
- patron new zealand
- patron nz
- patron online
- patron silver
- patron silver tequila
- patron tequila
- patron xo cafe
- the patron
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.