Brandwave

How popular isPatrón in search?

In August 2026, there were an estimated 2.8K branded searches for Patrón in New Zealand which is up 6.4% over the last 11 months. Patrón holds 33% estimated Share of Search among New Zealand tequila brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Don Julio36.9%
  2. Patrón33%
  3. 1800 Tequila12.2%
  4. Jose Cuervo9.7%
  5. Casamigos5.2%
  6. Espolòn3%
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Which tequila brands compete with Patrón?

Patrón against tequila brands in New Zealand, by month

Share of Search by month for Don Julio, Patrón, 1800 Tequila, Jose Cuervo, Casamigos, Espolòn. The figures are in the table below the chart.

View monthly share of search table
MonthDon JulioPatrón1800 TequilaJose CuervoCasamigosEspolòn
Oct 202533.8%34.7%13%11.6%4.3%2.6%
Nov 202535.4%36.6%11.6%10.1%4.5%1.9%
Dec 202532.2%31.4%17.5%13%3.4%2.4%
Jan 202628%47.1%10%9.6%3.5%1.9%
Feb 202631.5%35.4%13.7%12.3%5.1%2%
Mar 202634%37.3%10.4%10.7%4.9%2.7%
Apr 202630.8%43.5%9.6%10%4.6%1.6%
May 202638.5%33.6%10.4%10.8%4%2.8%
Jun 202637.1%34%11.7%10.3%4.4%2.5%
Jul 202642.9%29.7%11.9%8.1%5.2%2.3%
Aug 202636.9%33%12.2%9.7%5.2%3%
Sep 2026——————

  1. 1.Don Julio

    36.9%

    held 1st · 3.1K estimated branded searches · -20.7% vs prior month · -6 points

  2. 2.Patrón

    33%

    held 2nd · 2.8K estimated branded searches · +2.5% vs prior month · +3.3 points

  3. 3.1800 Tequila

    12.2%

    held 3rd · 1K estimated branded searches · -5.5% vs prior month · +0.3 points

  4. 4.Jose Cuervo

    9.7%

    held 4th · 830 estimated branded searches · +10.7% vs prior month · +1.6 points

  5. 5.Casamigos

    5.2%

    held 5th · 440 estimated branded searches · -8.3% vs prior month · 0 points

  6. 6.Espolòn

    3%

    held 6th · 260 estimated branded searches · +23.8% vs prior month · +0.8 points

Compare search popularity between Patrón and its closest rivals

How has branded search demand for Patrón changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Patrón in New Zealand rose from 2.6K to 2.8K.
  • Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand decreased from 34.7% to 33%.
  • Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand peaked at 47.1% in January 2026 and was lowest at 29.7% in July 2026.
  • Across the 11 months ending August 2026, Patrón fell from 1st to 2nd among tequila brands in New Zealand.

How did search popularity change for New Zealand tequila brands in August 2026?

  1. In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%.

  2. In August 2026, Jose Cuervo gained estimated Share of Search among tequila brands in New Zealand, from 8.1% to 9.7%.

  3. In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.

  4. In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.

  5. 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand has gained ground for 3 months in a row, from 10.4% to 12.2% in August 2026.

  6. Estimated monthly branded searches for Casamigos in New Zealand rose 33.3% over 11 measured months, from 330 to 440 in August 2026.

How is Patrón measured?

Brandwave collects information about searches that people make online using Patrón’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • cafe patron
  • patron
  • patron anejo
  • patron near me
  • patron new zealand
  • patron nz
  • patron online
  • patron silver
  • patron silver tequila
  • patron tequila
  • patron xo cafe
  • the patron

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How the Brand Demand Index is measured

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