1800 Tequila vs Patrón:Which is more popular by branded search in New Zealand?
In August 2026, Patrón had more branded searches than 1800 Tequila among tequila brands in New Zealand. Patrón was estimated to have 2.8K branded searches compared to 1800 Tequila’s 1K, and held a 33% Share of Search versus 1800 Tequila’s 12.2%.
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Which is more popular in search, 1800 Tequila or Patrón?
Compare the tequila brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patrón, 1800 Tequila. The figures are in the table below the chart.
View monthly share of search table
| Month | Don Julio | Patrón | 1800 Tequila | Jose Cuervo | Casamigos | Espolòn |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 34.7% | 13% | 11.6% | 4.3% | 2.6% |
| Nov 2025 | 35.4% | 36.6% | 11.6% | 10.1% | 4.5% | 1.9% |
| Dec 2025 | 32.2% | 31.4% | 17.5% | 13% | 3.4% | 2.4% |
| Jan 2026 | 28% | 47.1% | 10% | 9.6% | 3.5% | 1.9% |
| Feb 2026 | 31.5% | 35.4% | 13.7% | 12.3% | 5.1% | 2% |
| Mar 2026 | 34% | 37.3% | 10.4% | 10.7% | 4.9% | 2.7% |
| Apr 2026 | 30.8% | 43.5% | 9.6% | 10% | 4.6% | 1.6% |
| May 2026 | 38.5% | 33.6% | 10.4% | 10.8% | 4% | 2.8% |
| Jun 2026 | 37.1% | 34% | 11.7% | 10.3% | 4.4% | 2.5% |
| Jul 2026 | 42.9% | 29.7% | 11.9% | 8.1% | 5.2% | 2.3% |
| Aug 2026 | 36.9% | 33% | 12.2% | 9.7% | 5.2% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the 1800 Tequila and Patrón comparison changed over the last 12 months?
3 findings
- Patrón was ahead of 1800 Tequila in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand moved from 13% to 12.2%, and its estimated monthly branded searches moved from 990 to 1K.
- Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand moved from 34.7% to 33%, and its estimated monthly branded searches moved from 2.6K to 2.8K.
How did search popularity change for New Zealand tequila brands in August 2026?
2 changes
In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%.
1800 Tequila’s estimated Share of Search among tequila brands in New Zealand has gained ground for 3 months in a row, from 10.4% to 12.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 1800 Tequila’s and Patrón’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1800 Tequila
8 branded search terms
- 1800 tequila
- 1800 tequila blanco
- 1800 tequila liquor
- 1800 tequila near me
- 1800 tequila nz
- 1800 tequila online
- 1800tequila
- 1800tequila com
Patrón
12 branded search terms
- cafe patron
- patron
- patron anejo
- patron near me
- patron new zealand
- patron nz
- patron online
- patron silver
- patron silver tequila
- patron tequila
- patron xo cafe
- the patron
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