Brandwave

Tequila brands in New Zealand:Which brands are most popular in search?

In August 2026, Don Julio was the most searched among tequila brands in New Zealand, with an estimated 3.1K branded searches and 36.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Don Julio36.9%
  2. Patrón33%
  3. 1800 Tequila12.2%
  4. Jose Cuervo9.7%
  5. Casamigos5.2%
  6. Espolòn3%

Follow tequila brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the tequila brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tequila brands in New Zealand, by month

Share of Search by month for Don Julio, Patrón, 1800 Tequila, Jose Cuervo, Casamigos, Espolòn. The figures are in the table below the chart.

View monthly share of search table
MonthDon JulioPatrón1800 TequilaJose CuervoCasamigosEspolòn
Oct 202533.8%34.7%13%11.6%4.3%2.6%
Nov 202535.4%36.6%11.6%10.1%4.5%1.9%
Dec 202532.2%31.4%17.5%13%3.4%2.4%
Jan 202628%47.1%10%9.6%3.5%1.9%
Feb 202631.5%35.4%13.7%12.3%5.1%2%
Mar 202634%37.3%10.4%10.7%4.9%2.7%
Apr 202630.8%43.5%9.6%10%4.6%1.6%
May 202638.5%33.6%10.4%10.8%4%2.8%
Jun 202637.1%34%11.7%10.3%4.4%2.5%
Jul 202642.9%29.7%11.9%8.1%5.2%2.3%
Aug 202636.9%33%12.2%9.7%5.2%3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Don Julio

    36.9%

    held 1st · 3.1K estimated branded searches · -20.7% vs prior month · -6 points

  2. 2.Patrón

    33%

    held 2nd · 2.8K estimated branded searches · +2.5% vs prior month · +3.3 points

  3. 3.1800 Tequila

    12.2%

    held 3rd · 1K estimated branded searches · -5.5% vs prior month · +0.3 points

  4. 4.Jose Cuervo

    9.7%

    held 4th · 830 estimated branded searches · +10.7% vs prior month · +1.6 points

  5. 5.Casamigos

    5.2%

    held 5th · 440 estimated branded searches · -8.3% vs prior month · 0 points

  6. 6.Espolòn

    3%

    held 6th · 260 estimated branded searches · +23.8% vs prior month · +0.8 points

Compare search popularity between leading brands

Which brand is most popular in search among tequila brands in New Zealand?

In August 2026, Don Julio was the most searched among tequila brands in New Zealand, with an estimated 3.1K branded searches and 36.9% estimated Share of Search within this set. Patrón is in 2nd place, 3.9 percentage points behind at 33% Share of Search.

New Zealand tequila brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Don Julio33.8% → 36.9%42.9%Jul 202628%Jan 20262nd → 1st
Patrón34.7% → 33%47.1%Jan 202629.7%Jul 20261st → 2nd
1800 Tequila13% → 12.2%17.5%Dec 20259.6%Apr 20263rd
Jose Cuervo11.6% → 9.7%13%Dec 20258.1%Jul 20264th
Casamigos4.3% → 5.2%5.2%Jul 20263.4%Dec 20255th
Espolòn2.6% → 3%3%Aug 20261.6%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand increased from 33.8% to 36.9%.
  • Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand decreased from 34.7% to 33%.
  • Across the 11 months ending August 2026, 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand decreased from 13% to 12.2%.
  • Across the 11 months ending August 2026, Jose Cuervo’s estimated Share of Search among tequila brands in New Zealand decreased from 11.6% to 9.7%.
  • Across the 11 months ending August 2026, Casamigos’ estimated Share of Search among tequila brands in New Zealand increased from 4.3% to 5.2%.
  • Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand peaked at 42.9% in July 2026 and was lowest at 28% in January 2026.
  • Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand peaked at 47.1% in January 2026 and was lowest at 29.7% in July 2026.
  • Across the 11 months ending August 2026, 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand peaked at 17.5% in December 2025 and was lowest at 9.6% in April 2026.
  • Across the 11 months ending August 2026, Jose Cuervo’s estimated Share of Search among tequila brands in New Zealand peaked at 13% in December 2025 and was lowest at 8.1% in July 2026.
  • Across the 11 months ending August 2026, Casamigos’ estimated Share of Search among tequila brands in New Zealand peaked at 5.2% in July 2026 and was lowest at 3.4% in December 2025.
  • Across the 11 months ending August 2026, Espolòn’s estimated Share of Search among tequila brands in New Zealand peaked at 3% in August 2026 and was lowest at 1.6% in April 2026.
  • Across the 11 months ending August 2026, Don Julio rose from 2nd to 1st among tequila brands in New Zealand.
  • Across the 11 months ending August 2026, Patrón fell from 1st to 2nd among tequila brands in New Zealand.
  • Across the 11 months ending August 2026, Espolòn held steady: its estimated Share of Search among tequila brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand tequila brands in August 2026?

  1. In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%.

  2. In August 2026, Jose Cuervo gained estimated Share of Search among tequila brands in New Zealand, from 8.1% to 9.7%.

  3. In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.

  4. In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.

  5. 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand has gained ground for 3 months in a row, from 10.4% to 12.2% in August 2026.

  6. Estimated monthly branded searches for Casamigos in New Zealand rose 33.3% over 11 measured months, from 330 to 440 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record