How popular isEspolòn in search?
In August 2026, there were an estimated 260 branded searches for Espolòn in New Zealand which is up 30% over the last 11 months. Espolòn holds 3% estimated Share of Search among New Zealand tequila brands and is ranked 6th of 6 competitors for search popularity.
Don Julio36.9%
Patrón33%
1800 Tequila12.2%
Jose Cuervo9.7%Casamigos5.2%
Espolòn3%
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Which tequila brands compete with Espolòn?
Share of Search by month for Don Julio, Patrón, 1800 Tequila, Jose Cuervo, Casamigos, Espolòn. The figures are in the table below the chart.
View monthly share of search table
| Month | Don Julio | Patrón | 1800 Tequila | Jose Cuervo | Casamigos | Espolòn |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 34.7% | 13% | 11.6% | 4.3% | 2.6% |
| Nov 2025 | 35.4% | 36.6% | 11.6% | 10.1% | 4.5% | 1.9% |
| Dec 2025 | 32.2% | 31.4% | 17.5% | 13% | 3.4% | 2.4% |
| Jan 2026 | 28% | 47.1% | 10% | 9.6% | 3.5% | 1.9% |
| Feb 2026 | 31.5% | 35.4% | 13.7% | 12.3% | 5.1% | 2% |
| Mar 2026 | 34% | 37.3% | 10.4% | 10.7% | 4.9% | 2.7% |
| Apr 2026 | 30.8% | 43.5% | 9.6% | 10% | 4.6% | 1.6% |
| May 2026 | 38.5% | 33.6% | 10.4% | 10.8% | 4% | 2.8% |
| Jun 2026 | 37.1% | 34% | 11.7% | 10.3% | 4.4% | 2.5% |
| Jul 2026 | 42.9% | 29.7% | 11.9% | 8.1% | 5.2% | 2.3% |
| Aug 2026 | 36.9% | 33% | 12.2% | 9.7% | 5.2% | 3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 3.1K | -20.7% | -6 points | |
| 2, held 2nd | 33% | 2.8K | +2.5% | +3.3 points | |
| 3, held 3rd | 12.2% | 1K | -5.5% | +0.3 points | |
| 4, held 4th | 9.7% | 830 | +10.7% | +1.6 points | |
| 5, held 5th | 5.2% | 440 | -8.3% | 0 points | |
| 6, held 6th | 3% | 260 | +23.8% | +0.8 points |
36.9%
held 1st · 3.1K estimated branded searches · -20.7% vs prior month · -6 points
2.
Patrón33%
held 2nd · 2.8K estimated branded searches · +2.5% vs prior month · +3.3 points
12.2%
held 3rd · 1K estimated branded searches · -5.5% vs prior month · +0.3 points
9.7%
held 4th · 830 estimated branded searches · +10.7% vs prior month · +1.6 points
5.2%
held 5th · 440 estimated branded searches · -8.3% vs prior month · 0 points
6.
Espolòn3%
held 6th · 260 estimated branded searches · +23.8% vs prior month · +0.8 points
Compare search popularity between Espolòn and its closest rivals
How has branded search demand for Espolòn changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Espolòn in New Zealand rose from 200 to 260.
- Across the 11 months ending August 2026, Espolòn’s estimated Share of Search among tequila brands in New Zealand peaked at 3% in August 2026 and was lowest at 1.6% in April 2026.
How did search popularity change for New Zealand tequila brands in August 2026?
6 changes
In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%.
In August 2026, Jose Cuervo gained estimated Share of Search among tequila brands in New Zealand, from 8.1% to 9.7%.
In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.
In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.
1800 Tequila’s estimated Share of Search among tequila brands in New Zealand has gained ground for 3 months in a row, from 10.4% to 12.2% in August 2026.
Estimated monthly branded searches for Casamigos in New Zealand rose 33.3% over 11 measured months, from 330 to 440 in August 2026.
How is Espolòn measured?
Brandwave collects information about searches that people make online using Espolòn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- espolon
- espolon tequila
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Is Espolòn your brand?
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