Casamigos vs Espolòn:Which is more popular by branded search in New Zealand?
In August 2026, Casamigos had more branded searches than Espolòn among tequila brands in New Zealand. Casamigos was estimated to have 440 branded searches compared to Espolòn’s 260, and held a 5.2% Share of Search versus Espolòn’s 3%.
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Which is more popular in search, Casamigos or Espolòn?
Compare the tequila brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Casamigos, Espolòn. The figures are in the table below the chart.
View monthly share of search table
| Month | Don Julio | Patrón | 1800 Tequila | Jose Cuervo | Casamigos | Espolòn |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 34.7% | 13% | 11.6% | 4.3% | 2.6% |
| Nov 2025 | 35.4% | 36.6% | 11.6% | 10.1% | 4.5% | 1.9% |
| Dec 2025 | 32.2% | 31.4% | 17.5% | 13% | 3.4% | 2.4% |
| Jan 2026 | 28% | 47.1% | 10% | 9.6% | 3.5% | 1.9% |
| Feb 2026 | 31.5% | 35.4% | 13.7% | 12.3% | 5.1% | 2% |
| Mar 2026 | 34% | 37.3% | 10.4% | 10.7% | 4.9% | 2.7% |
| Apr 2026 | 30.8% | 43.5% | 9.6% | 10% | 4.6% | 1.6% |
| May 2026 | 38.5% | 33.6% | 10.4% | 10.8% | 4% | 2.8% |
| Jun 2026 | 37.1% | 34% | 11.7% | 10.3% | 4.4% | 2.5% |
| Jul 2026 | 42.9% | 29.7% | 11.9% | 8.1% | 5.2% | 2.3% |
| Aug 2026 | 36.9% | 33% | 12.2% | 9.7% | 5.2% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Casamigos and Espolòn comparison changed over the last 12 months?
3 findings
- Casamigos was ahead of Espolòn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Casamigos’ estimated Share of Search among tequila brands in New Zealand moved from 4.3% to 5.2%, and its estimated monthly branded searches moved from 330 to 440.
- Across the 11 months ending August 2026, Espolòn’s estimated Share of Search among tequila brands in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 200 to 260.
How did search popularity change for New Zealand tequila brands in August 2026?
2 changes
In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.
Estimated monthly branded searches for Casamigos in New Zealand rose 33.3% over 11 measured months, from 330 to 440 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Casamigos’ and Espolòn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.