How popular isSeedlip in search?

In August 2026, there were an estimated 280 branded searches for Seedlip in New Zealand which is down 36.4% over the last 11 months. Seedlip holds 7.3% estimated Share of Search among New Zealand alcohol-free drink brands and is ranked 2nd of 5 competitors for search popularity.

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Which alcohol-free drink brands compete with Seedlip?

Seedlip against alcohol-free drink brands in New Zealand, by month

Month	Lyre's	Seedlip	Steinlager Zero	Heineken 0.0	Free Spirit
Oct 2025	97.7%	1.4%	0.59%	0.3%	0%
Nov 2025	77.1%	15.7%	3.9%	3%	0.28%
Dec 2025	72.2%	21.3%	3.4%	3%	0%
Jan 2026	77.4%	15.5%	4.6%	2.2%	0.27%
Feb 2026	84.3%	9.8%	3.8%	2.3%	0%
Mar 2026	83.5%	8.6%	5.4%	2.2%	0.25%
Apr 2026	86.1%	8%	3.7%	1.9%	0.31%
May 2026	86.3%	9.1%	2.5%	1.5%	0.51%
Jun 2026	83.5%	10.4%	3%	2.4%	0.61%
Jul 2026	87.3%	7.8%	3.1%	1.6%	0.26%
Aug 2026	87.5%	7.3%	3.1%	2.1%	0%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Lyre's	87.5%	3.4K	+0.3%	+0.3 points
2, held 2nd	Seedlip Diageo	7.3%	280	-6.7%	-0.5 points
3, held 3rd	Steinlager Zero Lion	3.1%	120	0%	0 points
4, held 4th	Heineken 0.0 Heineken	2.1%	80	+33.3%	+0.5 points
5, held 5th	Free Spirit	0%	0	-100%	-0.3 points

1.Lyre's
87.5%
held 1st · 3.4K estimated branded searches · +0.3% vs prior month · +0.3 points
2.Seedlip
7.3%
held 2nd · 280 estimated branded searches · -6.7% vs prior month · -0.5 points
3.Steinlager Zero
3.1%
held 3rd · 120 estimated branded searches · 0% vs prior month · 0 points
4.Heineken 0.0
2.1%
held 4th · 80 estimated branded searches · +33.3% vs prior month · +0.5 points
5.Free Spirit
0%
held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points

Compare search popularity between Seedlip and its closest rivals

How has branded search demand for Seedlip changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Seedlip in New Zealand fell from 440 to 280.
Across the 11 months ending August 2026, Seedlip’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 1.4% to 7.3%.
Across the 11 months ending August 2026, Seedlip’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 21.3% in December 2025 and was lowest at 1.4% in October 2025.

How did search popularity change for New Zealand alcohol-free drink brands in August 2026?

4 changes

In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.
Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.
Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.

How is Seedlip measured?

Brandwave collects information about searches that people make online using Seedlip’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms