Brandwave

How popular isJohnnie Walker in search?

In August 2026, there were an estimated 6.8K branded searches for Johnnie Walker in New Zealand which is up 16.9% over the last 11 months. Johnnie Walker holds 21.9% estimated Share of Search among New Zealand whisky brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Johnnie Walker21.9%
  2. Jim Beam19.7%
  3. Jameson16.6%
  4. Cardrona Distillery14.9%
  5. Glenfiddich14.6%
  6. Jack Daniel's12.3%
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Which whisky brands compete with Johnnie Walker?

Johnnie Walker against whisky brands in New Zealand, by month

Share of Search by month for Johnnie Walker, Jim Beam, Jameson, Cardrona Distillery, Glenfiddich, Jack Daniel's. The figures are in the table below the chart.

View monthly share of search table
MonthJohnnie WalkerJim BeamJamesonCardrona DistilleryGlenfiddichJack Daniel's
Oct 202521.6%19.3%18%14.1%13.2%13.9%
Nov 202520.5%18%16.2%16.8%15.1%13.4%
Dec 202520.2%25.9%13.2%11.2%15.3%14.3%
Jan 202620.8%17.1%16.9%19.6%14.1%11.4%
Feb 202619%19.4%17.4%18.1%13.9%12.2%
Mar 202618.7%18.2%19.8%17%13.5%12.8%
Apr 202621.7%18.4%19.6%14%14.1%12.2%
May 202622.7%20.1%18.6%11.7%13.8%13.2%
Jun 202622.9%19%18.7%11.5%13.8%14.1%
Jul 202623.4%18.2%18.3%13%13.9%13.2%
Aug 202621.9%19.7%16.6%14.9%14.6%12.3%
Sep 2026——————

  1. 1.Johnnie Walker

    21.9%

    held 1st · 6.8K estimated branded searches · +0.59% vs prior month · -1.5 points

  2. 2.Jim Beam

    19.7%

    moved from 3rd to 2nd · 6.2K estimated branded searches · +15.8% vs prior month · +1.4 points

  3. 3.Jameson

    16.6%

    moved from 2nd to 3rd · 5.2K estimated branded searches · -2.3% vs prior month · -1.6 points

  4. 4.Cardrona Distillery

    14.9%

    moved from 6th to 4th · 4.7K estimated branded searches · +23% vs prior month · +1.9 points

  5. 5.Glenfiddich

    14.6%

    moved from 4th to 5th · 4.5K estimated branded searches · +12.3% vs prior month · +0.7 points

  6. 6.Jack Daniel's

    12.3%

    moved from 5th to 6th · 3.8K estimated branded searches · 0% vs prior month · -0.9 points

Compare search popularity between Johnnie Walker and its closest rivals

How has branded search demand for Johnnie Walker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Johnnie Walker in New Zealand rose from 5.9K to 6.8K.
  • Across the 11 months ending August 2026, Johnnie Walker’s estimated Share of Search among whisky brands in New Zealand peaked at 23.4% in July 2026 and was lowest at 18.7% in March 2026.

How did search popularity change for New Zealand whisky brands in August 2026?

  1. In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.

  2. In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.

  3. In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.

  4. In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.

  5. In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.

  6. In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%.

How is Johnnie Walker measured?

Brandwave collects information about searches that people make online using Johnnie Walker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • johnnie walker
  • johnnie walker black
  • johnnie walker black label
  • johnnie walker blue
  • johnnie walker blue label
  • johnnie walker bourbon
  • johnnie walker double black
  • johnnie walker gold
  • johnnie walker gold label
  • johnnie walker green
  • johnnie walker green label
  • johnnie walker green label whisky
  • johnnie walker near me
  • johnnie walker new zealand
  • johnnie walker nz
  • johnnie walker online
  • johnnie walker red
  • johnnie walker red label
  • johnnie walker red label cost
  • johnnie walker whiskey
  • johnniewalker

How the Brand Demand Index is measured

Who owns Johnnie Walker?

Johnnie Walker is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Gordon's and Tanqueray, owned by the same company, in New Zealand.

Do you work for Johnnie Walker? To request corrections or removal please contact us via our support page and we will be happy to assist.

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