Brandwave

Cardrona Distillery vs Johnnie Walker:Which is more popular by branded search in New Zealand?

In August 2026, Johnnie Walker had more branded searches than Cardrona Distillery among whisky brands in New Zealand. Johnnie Walker was estimated to have 6.8K branded searches compared to Cardrona Distillery’s 4.7K, and held a 21.9% Share of Search versus Cardrona Distillery’s 14.9%.

Share of Search among whisky brands in New Zealand in August 2026Which is more popular in search, Cardrona Distillery or Johnnie Walker?
Cardrona Distillery14.9%4.7K searches
vs
Johnnie Walker21.9%6.8K searches
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Which is more popular in search, Cardrona Distillery or Johnnie Walker?

Compare the whisky and bourbon brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cardrona Distillery and Johnnie Walker among whisky brands in New Zealand, by month

Share of Search by month for Johnnie Walker, Cardrona Distillery. The figures are in the table below the chart.

View monthly share of search table
MonthJohnnie WalkerJim BeamJamesonCardrona DistilleryGlenfiddichJack Daniel's
Oct 202521.6%19.3%18%14.1%13.2%13.9%
Nov 202520.5%18%16.2%16.8%15.1%13.4%
Dec 202520.2%25.9%13.2%11.2%15.3%14.3%
Jan 202620.8%17.1%16.9%19.6%14.1%11.4%
Feb 202619%19.4%17.4%18.1%13.9%12.2%
Mar 202618.7%18.2%19.8%17%13.5%12.8%
Apr 202621.7%18.4%19.6%14%14.1%12.2%
May 202622.7%20.1%18.6%11.7%13.8%13.2%
Jun 202622.9%19%18.7%11.5%13.8%14.1%
Jul 202623.4%18.2%18.3%13%13.9%13.2%
Aug 202621.9%19.7%16.6%14.9%14.6%12.3%
Sep 2026——————

How has the Cardrona Distillery and Johnnie Walker comparison changed over the last 12 months?

How did search popularity change for New Zealand whisky brands in August 2026?

  1. In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.

  2. In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Cardrona Distillery’s and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cardrona Distillery

9 branded search terms

  • cardrona distillery
  • cardrona distillery near me
  • cardrona distillery new zealand
  • cardrona distillery whiskey
  • cardrona distillery whisky
  • cardrona whisky
  • cardronadistillery
  • the cardrona distillery
  • the cardrona whisky

Johnnie Walker

21 branded search terms

  • johnnie walker
  • johnnie walker black
  • johnnie walker black label
  • johnnie walker blue
  • johnnie walker blue label
  • johnnie walker bourbon
  • johnnie walker double black
  • johnnie walker gold
  • johnnie walker gold label
  • johnnie walker green
  • johnnie walker green label
  • johnnie walker green label whisky
  • johnnie walker near me
  • johnnie walker new zealand
  • johnnie walker nz
  • johnnie walker online
  • johnnie walker red
  • johnnie walker red label
  • johnnie walker red label cost
  • johnnie walker whiskey
  • johnniewalker

How the Brand Demand Index is measured

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