Brandwave

Glenfiddich vs Jim Beam:Which is more popular by branded search in New Zealand?

In August 2026, Jim Beam had more branded searches than Glenfiddich among whisky brands in New Zealand. Jim Beam was estimated to have 6.2K branded searches compared to Glenfiddich’s 4.5K, and held a 19.7% Share of Search versus Glenfiddich’s 14.6%.

Share of Search among whisky brands in New Zealand in August 2026Which is more popular in search, Glenfiddich or Jim Beam?
Glenfiddich14.6%4.5K searches
vs
Jim Beam19.7%6.2K searches

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Which is more popular in search, Glenfiddich or Jim Beam?

Compare the whisky and bourbon brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Glenfiddich and Jim Beam among whisky brands in New Zealand, by month

Share of Search by month for Jim Beam, Glenfiddich. The figures are in the table below the chart.

View monthly share of search table
MonthJohnnie WalkerJim BeamJamesonCardrona DistilleryGlenfiddichJack Daniel's
Oct 202521.6%19.3%18%14.1%13.2%13.9%
Nov 202520.5%18%16.2%16.8%15.1%13.4%
Dec 202520.2%25.9%13.2%11.2%15.3%14.3%
Jan 202620.8%17.1%16.9%19.6%14.1%11.4%
Feb 202619%19.4%17.4%18.1%13.9%12.2%
Mar 202618.7%18.2%19.8%17%13.5%12.8%
Apr 202621.7%18.4%19.6%14%14.1%12.2%
May 202622.7%20.1%18.6%11.7%13.8%13.2%
Jun 202622.9%19%18.7%11.5%13.8%14.1%
Jul 202623.4%18.2%18.3%13%13.9%13.2%
Aug 202621.9%19.7%16.6%14.9%14.6%12.3%
Sep 2026——————

How has the Glenfiddich and Jim Beam comparison changed over the last 12 months?

  • Jim Beam was ahead of Glenfiddich in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
  • Across the 11 months ending August 2026, Jim Beam’s estimated Share of Search among whisky brands in New Zealand moved from 19.3% to 19.7%, and its estimated monthly branded searches moved from 5.2K to 6.2K.

How did search popularity change for New Zealand whisky brands in August 2026?

  1. In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.

  2. In August 2026, Cardrona Distillery overtook Glenfiddich to rank 4th among whisky brands in New Zealand, at 14.9%.

  3. In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Glenfiddich’s and Jim Beam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glenfiddich

19 branded search terms

  • glenfiddich
  • glenfiddich 12
  • glenfiddich 12 year
  • glenfiddich 15
  • glenfiddich 18
  • glenfiddich 1l
  • glenfiddich 21
  • glenfiddich bourbon
  • glenfiddich com
  • glenfiddich distillery
  • glenfiddich malt whisky
  • glenfiddich near me
  • glenfiddich nz
  • glenfiddich online
  • glenfiddich perpetual collection vat 01
  • glenfiddich project xx
  • glenfiddich scotch
  • glenfiddich vat 01
  • glenfiddich whisky price

Jim Beam

20 branded search terms

  • 1l jim beam
  • bottle jim beam
  • bourbon jim beam white
  • jim beam
  • jim beam black
  • jim beam bourbon
  • jim beam cost
  • jim beam devils cut
  • jim beam double oak
  • jim beam extra aged black
  • jim beam honey
  • jim beam near me
  • jim beam nz
  • jim beam online
  • jim beam whiskey
  • jimbeam
  • jimbeam bourbon
  • jimbeam com
  • jimbeam nz
  • jimbeam whiskey

How the Brand Demand Index is measured

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