Brandwave

Cardrona Distillery vs Jim Beam:Which is more popular by branded search in New Zealand?

In August 2026, Jim Beam had more branded searches than Cardrona Distillery among whisky brands in New Zealand. Jim Beam was estimated to have 6.2K branded searches compared to Cardrona Distillery’s 4.7K, and held a 19.7% Share of Search versus Cardrona Distillery’s 14.9%.

Share of Search among whisky brands in New Zealand in August 2026Which is more popular in search, Cardrona Distillery or Jim Beam?
Cardrona Distillery14.9%4.7K searches
vs
Jim Beam19.7%6.2K searches

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Which is more popular in search, Cardrona Distillery or Jim Beam?

Compare the whisky and bourbon brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cardrona Distillery and Jim Beam among whisky brands in New Zealand, by month

Share of Search by month for Jim Beam, Cardrona Distillery. The figures are in the table below the chart.

View monthly share of search table
MonthJohnnie WalkerJim BeamJamesonCardrona DistilleryGlenfiddichJack Daniel's
Oct 202521.6%19.3%18%14.1%13.2%13.9%
Nov 202520.5%18%16.2%16.8%15.1%13.4%
Dec 202520.2%25.9%13.2%11.2%15.3%14.3%
Jan 202620.8%17.1%16.9%19.6%14.1%11.4%
Feb 202619%19.4%17.4%18.1%13.9%12.2%
Mar 202618.7%18.2%19.8%17%13.5%12.8%
Apr 202621.7%18.4%19.6%14%14.1%12.2%
May 202622.7%20.1%18.6%11.7%13.8%13.2%
Jun 202622.9%19%18.7%11.5%13.8%14.1%
Jul 202623.4%18.2%18.3%13%13.9%13.2%
Aug 202621.9%19.7%16.6%14.9%14.6%12.3%
Sep 2026——————

How has the Cardrona Distillery and Jim Beam comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Cardrona Distillery took it in January 2026, Jim Beam took it in February 2026.
  • Across the 11 months ending August 2026, Cardrona Distillery’s estimated Share of Search among whisky brands in New Zealand moved from 14.1% to 14.9%, and its estimated monthly branded searches moved from 3.8K to 4.7K.
  • Across the 11 months ending August 2026, Jim Beam’s estimated Share of Search among whisky brands in New Zealand moved from 19.3% to 19.7%, and its estimated monthly branded searches moved from 5.2K to 6.2K.

How did search popularity change for New Zealand whisky brands in August 2026?

  1. In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.

  2. In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Cardrona Distillery’s and Jim Beam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cardrona Distillery

9 branded search terms

  • cardrona distillery
  • cardrona distillery near me
  • cardrona distillery new zealand
  • cardrona distillery whiskey
  • cardrona distillery whisky
  • cardrona whisky
  • cardronadistillery
  • the cardrona distillery
  • the cardrona whisky

Jim Beam

20 branded search terms

  • 1l jim beam
  • bottle jim beam
  • bourbon jim beam white
  • jim beam
  • jim beam black
  • jim beam bourbon
  • jim beam cost
  • jim beam devils cut
  • jim beam double oak
  • jim beam extra aged black
  • jim beam honey
  • jim beam near me
  • jim beam nz
  • jim beam online
  • jim beam whiskey
  • jimbeam
  • jimbeam bourbon
  • jimbeam com
  • jimbeam nz
  • jimbeam whiskey

How the Brand Demand Index is measured

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