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Whisky brands in New Zealand:Which brands are most popular in search?

In August 2026, Johnnie Walker was the most searched among whisky brands in New Zealand, with an estimated 6.8K branded searches and 21.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Johnnie Walker21.9%
  2. Jim Beam19.7%
  3. Jameson16.6%
  4. Cardrona Distillery14.9%
  5. Glenfiddich14.6%
  6. Jack Daniel's12.3%

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Share of SearchLeaderboard

Compare the whisky and bourbon brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among whisky brands in New Zealand, by month

Share of Search by month for Johnnie Walker, Jim Beam, Jameson, Cardrona Distillery, Glenfiddich, Jack Daniel's. The figures are in the table below the chart.

View monthly share of search table
MonthJohnnie WalkerJim BeamJamesonCardrona DistilleryGlenfiddichJack Daniel's
Oct 202521.6%19.3%18%14.1%13.2%13.9%
Nov 202520.5%18%16.2%16.8%15.1%13.4%
Dec 202520.2%25.9%13.2%11.2%15.3%14.3%
Jan 202620.8%17.1%16.9%19.6%14.1%11.4%
Feb 202619%19.4%17.4%18.1%13.9%12.2%
Mar 202618.7%18.2%19.8%17%13.5%12.8%
Apr 202621.7%18.4%19.6%14%14.1%12.2%
May 202622.7%20.1%18.6%11.7%13.8%13.2%
Jun 202622.9%19%18.7%11.5%13.8%14.1%
Jul 202623.4%18.2%18.3%13%13.9%13.2%
Aug 202621.9%19.7%16.6%14.9%14.6%12.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Johnnie Walker

    21.9%

    held 1st · 6.8K estimated branded searches · +0.59% vs prior month · -1.5 points

  2. 2.Jim Beam

    19.7%

    moved from 3rd to 2nd · 6.2K estimated branded searches · +15.8% vs prior month · +1.4 points

  3. 3.Jameson

    16.6%

    moved from 2nd to 3rd · 5.2K estimated branded searches · -2.3% vs prior month · -1.6 points

  4. 4.Cardrona Distillery

    14.9%

    moved from 6th to 4th · 4.7K estimated branded searches · +23% vs prior month · +1.9 points

  5. 5.Glenfiddich

    14.6%

    moved from 4th to 5th · 4.5K estimated branded searches · +12.3% vs prior month · +0.7 points

  6. 6.Jack Daniel's

    12.3%

    moved from 5th to 6th · 3.8K estimated branded searches · 0% vs prior month · -0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among whisky brands in New Zealand?

In August 2026, Johnnie Walker was the most searched among whisky brands in New Zealand, with an estimated 6.8K branded searches and 21.9% estimated Share of Search within this set. Jim Beam is in 2nd place, 2.2 percentage points behind at 19.7% Share of Search.

New Zealand whisky brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Johnnie Walker21.6% → 21.9%23.4%Jul 202618.7%Mar 20261st
Jim Beam19.3% → 19.7%25.9%Dec 202517.1%Jan 20262nd
Jameson18% → 16.6%19.8%Mar 202613.2%Dec 20253rd
Cardrona Distillery14.1% → 14.9%19.6%Jan 202611.2%Dec 20254th
Glenfiddich13.2% → 14.6%15.3%Dec 202513.2%Oct 20256th → 5th
Jack Daniel's13.9% → 12.3%14.3%Dec 202511.4%Jan 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jameson’s estimated Share of Search among whisky brands in New Zealand decreased from 18% to 16.6%.
  • Across the 11 months ending August 2026, Cardrona Distillery’s estimated Share of Search among whisky brands in New Zealand increased from 14.1% to 14.9%.
  • Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand increased from 13.2% to 14.6%.
  • Across the 11 months ending August 2026, Jack Daniel's’ estimated Share of Search among whisky brands in New Zealand decreased from 13.9% to 12.3%.
  • Across the 11 months ending August 2026, Johnnie Walker’s estimated Share of Search among whisky brands in New Zealand peaked at 23.4% in July 2026 and was lowest at 18.7% in March 2026.
  • Across the 11 months ending August 2026, Jim Beam’s estimated Share of Search among whisky brands in New Zealand peaked at 25.9% in December 2025 and was lowest at 17.1% in January 2026.
  • Across the 11 months ending August 2026, Jameson’s estimated Share of Search among whisky brands in New Zealand peaked at 19.8% in March 2026 and was lowest at 13.2% in December 2025.
  • Across the 11 months ending August 2026, Cardrona Distillery’s estimated Share of Search among whisky brands in New Zealand peaked at 19.6% in January 2026 and was lowest at 11.2% in December 2025.
  • Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 13.2% in October 2025.
  • Across the 11 months ending August 2026, Jack Daniel's’ estimated Share of Search among whisky brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 11.4% in January 2026.
  • Across the 11 months ending August 2026, Glenfiddich rose from 6th to 5th among whisky brands in New Zealand.
  • Across the 11 months ending August 2026, Jack Daniel's fell from 5th to 6th among whisky brands in New Zealand.
  • Across the 11 months ending August 2026, Johnnie Walker and Jim Beam held steady: their estimated Share of Search among whisky brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand whisky brands in August 2026?

  1. In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.

  2. In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.

  3. In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.

  4. In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.

  5. In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.

  6. In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%.

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