Glenfiddich vs Jameson:Which is more popular by branded search in New Zealand?
In August 2026, Jameson had more branded searches than Glenfiddich among whisky brands in New Zealand. Jameson was estimated to have 5.2K branded searches compared to Glenfiddich’s 4.5K, and held a 16.6% Share of Search versus Glenfiddich’s 14.6%.
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Which is more popular in search, Glenfiddich or Jameson?
Compare the whisky and bourbon brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jameson, Glenfiddich. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Jim Beam | Jameson | Cardrona Distillery | Glenfiddich | Jack Daniel's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 19.3% | 18% | 14.1% | 13.2% | 13.9% |
| Nov 2025 | 20.5% | 18% | 16.2% | 16.8% | 15.1% | 13.4% |
| Dec 2025 | 20.2% | 25.9% | 13.2% | 11.2% | 15.3% | 14.3% |
| Jan 2026 | 20.8% | 17.1% | 16.9% | 19.6% | 14.1% | 11.4% |
| Feb 2026 | 19% | 19.4% | 17.4% | 18.1% | 13.9% | 12.2% |
| Mar 2026 | 18.7% | 18.2% | 19.8% | 17% | 13.5% | 12.8% |
| Apr 2026 | 21.7% | 18.4% | 19.6% | 14% | 14.1% | 12.2% |
| May 2026 | 22.7% | 20.1% | 18.6% | 11.7% | 13.8% | 13.2% |
| Jun 2026 | 22.9% | 19% | 18.7% | 11.5% | 13.8% | 14.1% |
| Jul 2026 | 23.4% | 18.2% | 18.3% | 13% | 13.9% | 13.2% |
| Aug 2026 | 21.9% | 19.7% | 16.6% | 14.9% | 14.6% | 12.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Glenfiddich and Jameson comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Glenfiddich took it in December 2025, Jameson took it in January 2026.
- Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
- Across the 11 months ending August 2026, Jameson’s estimated Share of Search among whisky brands in New Zealand moved from 18% to 16.6%, and its estimated monthly branded searches moved from 4.9K to 5.2K.
How did search popularity change for New Zealand whisky brands in August 2026?
4 changes
In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.
In August 2026, Cardrona Distillery overtook Glenfiddich to rank 4th among whisky brands in New Zealand, at 14.9%.
In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.
In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Glenfiddich’s and Jameson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glenfiddich
19 branded search terms
- glenfiddich
- glenfiddich 12
- glenfiddich 12 year
- glenfiddich 15
- glenfiddich 18
- glenfiddich 1l
- glenfiddich 21
- glenfiddich bourbon
- glenfiddich com
- glenfiddich distillery
- glenfiddich malt whisky
- glenfiddich near me
- glenfiddich nz
- glenfiddich online
- glenfiddich perpetual collection vat 01
- glenfiddich project xx
- glenfiddich scotch
- glenfiddich vat 01
- glenfiddich whisky price
Jameson
15 branded search terms
- jameson
- jameson 1l
- jameson black barrel
- jameson bourbon
- jameson cost
- jameson distillery
- jameson irish
- jameson near me
- jameson new zealand
- jameson nz
- jameson online
- jameson triple triple
- jameson whiskey
- jamesonwhiskey com
- st jameson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.