How popular isJameson in search?
In August 2026, there were an estimated 5.2K branded searches for Jameson in New Zealand which is up 6.8% over the last 11 months. Jameson holds 16.6% estimated Share of Search among New Zealand whisky brands and is ranked 3rd of 6 competitors for search popularity.
Johnnie Walker21.9%
Jim Beam19.7%
Jameson16.6%
Cardrona Distillery14.9%
Glenfiddich14.6%Jack Daniel's12.3%
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Which whisky brands compete with Jameson?
Share of Search by month for Johnnie Walker, Jim Beam, Jameson, Cardrona Distillery, Glenfiddich, Jack Daniel's. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Jim Beam | Jameson | Cardrona Distillery | Glenfiddich | Jack Daniel's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 19.3% | 18% | 14.1% | 13.2% | 13.9% |
| Nov 2025 | 20.5% | 18% | 16.2% | 16.8% | 15.1% | 13.4% |
| Dec 2025 | 20.2% | 25.9% | 13.2% | 11.2% | 15.3% | 14.3% |
| Jan 2026 | 20.8% | 17.1% | 16.9% | 19.6% | 14.1% | 11.4% |
| Feb 2026 | 19% | 19.4% | 17.4% | 18.1% | 13.9% | 12.2% |
| Mar 2026 | 18.7% | 18.2% | 19.8% | 17% | 13.5% | 12.8% |
| Apr 2026 | 21.7% | 18.4% | 19.6% | 14% | 14.1% | 12.2% |
| May 2026 | 22.7% | 20.1% | 18.6% | 11.7% | 13.8% | 13.2% |
| Jun 2026 | 22.9% | 19% | 18.7% | 11.5% | 13.8% | 14.1% |
| Jul 2026 | 23.4% | 18.2% | 18.3% | 13% | 13.9% | 13.2% |
| Aug 2026 | 21.9% | 19.7% | 16.6% | 14.9% | 14.6% | 12.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.9% | 6.8K | +0.59% | -1.5 points | |
| 2, moved from 3rd to 2nd | 19.7% | 6.2K | +15.8% | +1.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.6% | 5.2K | -2.3% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 6th to 4th | 14.9% | 4.7K | +23% | +1.9 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 14.6% | 4.5K | +12.3% | +0.7 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 12.3% | 3.8K | 0% | -0.9 pointsmoved from 5th to 6th |
21.9%
held 1st · 6.8K estimated branded searches · +0.59% vs prior month · -1.5 points
2.
Jim Beam19.7%
moved from 3rd to 2nd · 6.2K estimated branded searches · +15.8% vs prior month · +1.4 points
3.
Jameson16.6%
moved from 2nd to 3rd · 5.2K estimated branded searches · -2.3% vs prior month · -1.6 points
14.9%
moved from 6th to 4th · 4.7K estimated branded searches · +23% vs prior month · +1.9 points
14.6%
moved from 4th to 5th · 4.5K estimated branded searches · +12.3% vs prior month · +0.7 points
12.3%
moved from 5th to 6th · 3.8K estimated branded searches · 0% vs prior month · -0.9 points
Compare search popularity between Jameson and its closest rivals
How has branded search demand for Jameson changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jameson in New Zealand rose from 4.9K to 5.2K.
- Across the 11 months ending August 2026, Jameson’s estimated Share of Search among whisky brands in New Zealand decreased from 18% to 16.6%.
- Across the 11 months ending August 2026, Jameson’s estimated Share of Search among whisky brands in New Zealand peaked at 19.8% in March 2026 and was lowest at 13.2% in December 2025.
How did search popularity change for New Zealand whisky brands in August 2026?
6 changes

In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.

In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.

In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.

In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.

In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.
In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%.
How is Jameson measured?
Brandwave collects information about searches that people make online using Jameson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- jameson
- jameson 1l
- jameson black barrel
- jameson bourbon
- jameson cost
- jameson distillery
- jameson irish
- jameson near me
- jameson new zealand
- jameson nz
- jameson online
- jameson triple triple
- jameson whiskey
- jamesonwhiskey com
- st jameson
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Is Jameson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.