Jameson vs Johnnie Walker:Which is more popular by branded search in New Zealand?
In August 2026, Johnnie Walker had more branded searches than Jameson among whisky brands in New Zealand. Johnnie Walker was estimated to have 6.8K branded searches compared to Jameson’s 5.2K, and held a 21.9% Share of Search versus Jameson’s 16.6%.
Follow Jameson vs Johnnie Walker and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Jameson or Johnnie Walker?
Compare the whisky and bourbon brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Johnnie Walker, Jameson. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Jim Beam | Jameson | Cardrona Distillery | Glenfiddich | Jack Daniel's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 19.3% | 18% | 14.1% | 13.2% | 13.9% |
| Nov 2025 | 20.5% | 18% | 16.2% | 16.8% | 15.1% | 13.4% |
| Dec 2025 | 20.2% | 25.9% | 13.2% | 11.2% | 15.3% | 14.3% |
| Jan 2026 | 20.8% | 17.1% | 16.9% | 19.6% | 14.1% | 11.4% |
| Feb 2026 | 19% | 19.4% | 17.4% | 18.1% | 13.9% | 12.2% |
| Mar 2026 | 18.7% | 18.2% | 19.8% | 17% | 13.5% | 12.8% |
| Apr 2026 | 21.7% | 18.4% | 19.6% | 14% | 14.1% | 12.2% |
| May 2026 | 22.7% | 20.1% | 18.6% | 11.7% | 13.8% | 13.2% |
| Jun 2026 | 22.9% | 19% | 18.7% | 11.5% | 13.8% | 14.1% |
| Jul 2026 | 23.4% | 18.2% | 18.3% | 13% | 13.9% | 13.2% |
| Aug 2026 | 21.9% | 19.7% | 16.6% | 14.9% | 14.6% | 12.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jameson and Johnnie Walker comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Jameson took it in March 2026, Johnnie Walker took it in April 2026.
- Across the 11 months ending August 2026, Jameson’s estimated Share of Search among whisky brands in New Zealand moved from 18% to 16.6%, and its estimated monthly branded searches moved from 4.9K to 5.2K.
- Across the 11 months ending August 2026, Johnnie Walker’s estimated Share of Search among whisky brands in New Zealand moved from 21.6% to 21.9%, and its estimated monthly branded searches moved from 5.9K to 6.8K.
How did search popularity change for New Zealand whisky brands in August 2026?
3 changes
In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.
In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.
In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Jameson’s and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jameson
15 branded search terms
- jameson
- jameson 1l
- jameson black barrel
- jameson bourbon
- jameson cost
- jameson distillery
- jameson irish
- jameson near me
- jameson new zealand
- jameson nz
- jameson online
- jameson triple triple
- jameson whiskey
- jamesonwhiskey com
- st jameson
Johnnie Walker
21 branded search terms
- johnnie walker
- johnnie walker black
- johnnie walker black label
- johnnie walker blue
- johnnie walker blue label
- johnnie walker bourbon
- johnnie walker double black
- johnnie walker gold
- johnnie walker gold label
- johnnie walker green
- johnnie walker green label
- johnnie walker green label whisky
- johnnie walker near me
- johnnie walker new zealand
- johnnie walker nz
- johnnie walker online
- johnnie walker red
- johnnie walker red label
- johnnie walker red label cost
- johnnie walker whiskey
- johnniewalker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.