Brandwave

How popular isGlenfiddich in search?

In August 2026, there were an estimated 4.5K branded searches for Glenfiddich in New Zealand which is up 27.5% over the last 11 months. Glenfiddich holds 14.6% estimated Share of Search among New Zealand whisky brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Johnnie Walker21.9%
  2. Jim Beam19.7%
  3. Jameson16.6%
  4. Cardrona Distillery14.9%
  5. Glenfiddich14.6%
  6. Jack Daniel's12.3%
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Which whisky brands compete with Glenfiddich?

Glenfiddich against whisky brands in New Zealand, by month

Share of Search by month for Johnnie Walker, Jim Beam, Jameson, Cardrona Distillery, Glenfiddich, Jack Daniel's. The figures are in the table below the chart.

View monthly share of search table
MonthJohnnie WalkerJim BeamJamesonCardrona DistilleryGlenfiddichJack Daniel's
Oct 202521.6%19.3%18%14.1%13.2%13.9%
Nov 202520.5%18%16.2%16.8%15.1%13.4%
Dec 202520.2%25.9%13.2%11.2%15.3%14.3%
Jan 202620.8%17.1%16.9%19.6%14.1%11.4%
Feb 202619%19.4%17.4%18.1%13.9%12.2%
Mar 202618.7%18.2%19.8%17%13.5%12.8%
Apr 202621.7%18.4%19.6%14%14.1%12.2%
May 202622.7%20.1%18.6%11.7%13.8%13.2%
Jun 202622.9%19%18.7%11.5%13.8%14.1%
Jul 202623.4%18.2%18.3%13%13.9%13.2%
Aug 202621.9%19.7%16.6%14.9%14.6%12.3%
Sep 2026——————

  1. 1.Johnnie Walker

    21.9%

    held 1st · 6.8K estimated branded searches · +0.59% vs prior month · -1.5 points

  2. 2.Jim Beam

    19.7%

    moved from 3rd to 2nd · 6.2K estimated branded searches · +15.8% vs prior month · +1.4 points

  3. 3.Jameson

    16.6%

    moved from 2nd to 3rd · 5.2K estimated branded searches · -2.3% vs prior month · -1.6 points

  4. 4.Cardrona Distillery

    14.9%

    moved from 6th to 4th · 4.7K estimated branded searches · +23% vs prior month · +1.9 points

  5. 5.Glenfiddich

    14.6%

    moved from 4th to 5th · 4.5K estimated branded searches · +12.3% vs prior month · +0.7 points

  6. 6.Jack Daniel's

    12.3%

    moved from 5th to 6th · 3.8K estimated branded searches · 0% vs prior month · -0.9 points

Compare search popularity between Glenfiddich and its closest rivals

How has branded search demand for Glenfiddich changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Glenfiddich in New Zealand rose from 3.6K to 4.5K.
  • Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand increased from 13.2% to 14.6%.
  • Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 13.2% in October 2025.
  • Across the 11 months ending August 2026, Glenfiddich rose from 6th to 5th among whisky brands in New Zealand.

How did search popularity change for New Zealand whisky brands in August 2026?

  1. In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.

  2. In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.

  3. In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.

  4. In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.

  5. In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.

  6. In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%.

How is Glenfiddich measured?

Brandwave collects information about searches that people make online using Glenfiddich’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • glenfiddich
  • glenfiddich 12
  • glenfiddich 12 year
  • glenfiddich 15
  • glenfiddich 18
  • glenfiddich 1l
  • glenfiddich 21
  • glenfiddich bourbon
  • glenfiddich com
  • glenfiddich distillery
  • glenfiddich malt whisky
  • glenfiddich near me
  • glenfiddich nz
  • glenfiddich online
  • glenfiddich perpetual collection vat 01
  • glenfiddich project xx
  • glenfiddich scotch
  • glenfiddich vat 01
  • glenfiddich whisky price

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How the Brand Demand Index is measured

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