Cardrona Distillery vs Glenfiddich:Which is more popular by branded search in New Zealand?
In August 2026, Cardrona Distillery and Glenfiddich were level on Share of Search among whisky brands in New Zealand, with an estimated 4.7K versus 4.5K branded searches, at 14.9% and 14.6% estimated Share of Search.
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Which is more popular in search, Cardrona Distillery or Glenfiddich?
Compare the whisky and bourbon brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cardrona Distillery, Glenfiddich. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Jim Beam | Jameson | Cardrona Distillery | Glenfiddich | Jack Daniel's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 19.3% | 18% | 14.1% | 13.2% | 13.9% |
| Nov 2025 | 20.5% | 18% | 16.2% | 16.8% | 15.1% | 13.4% |
| Dec 2025 | 20.2% | 25.9% | 13.2% | 11.2% | 15.3% | 14.3% |
| Jan 2026 | 20.8% | 17.1% | 16.9% | 19.6% | 14.1% | 11.4% |
| Feb 2026 | 19% | 19.4% | 17.4% | 18.1% | 13.9% | 12.2% |
| Mar 2026 | 18.7% | 18.2% | 19.8% | 17% | 13.5% | 12.8% |
| Apr 2026 | 21.7% | 18.4% | 19.6% | 14% | 14.1% | 12.2% |
| May 2026 | 22.7% | 20.1% | 18.6% | 11.7% | 13.8% | 13.2% |
| Jun 2026 | 22.9% | 19% | 18.7% | 11.5% | 13.8% | 14.1% |
| Jul 2026 | 23.4% | 18.2% | 18.3% | 13% | 13.9% | 13.2% |
| Aug 2026 | 21.9% | 19.7% | 16.6% | 14.9% | 14.6% | 12.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cardrona Distillery and Glenfiddich comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Glenfiddich took it in December 2025, Cardrona Distillery took it in January 2026, Glenfiddich took it in April 2026, Cardrona Distillery took it in August 2026.
- Across the 11 months ending August 2026, Cardrona Distillery’s estimated Share of Search among whisky brands in New Zealand moved from 14.1% to 14.9%, and its estimated monthly branded searches moved from 3.8K to 4.7K.
- Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
How did search popularity change for New Zealand whisky brands in August 2026?
2 changes
In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.
In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Cardrona Distillery’s and Glenfiddich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cardrona Distillery
9 branded search terms
- cardrona distillery
- cardrona distillery near me
- cardrona distillery new zealand
- cardrona distillery whiskey
- cardrona distillery whisky
- cardrona whisky
- cardronadistillery
- the cardrona distillery
- the cardrona whisky
Glenfiddich
19 branded search terms
- glenfiddich
- glenfiddich 12
- glenfiddich 12 year
- glenfiddich 15
- glenfiddich 18
- glenfiddich 1l
- glenfiddich 21
- glenfiddich bourbon
- glenfiddich com
- glenfiddich distillery
- glenfiddich malt whisky
- glenfiddich near me
- glenfiddich nz
- glenfiddich online
- glenfiddich perpetual collection vat 01
- glenfiddich project xx
- glenfiddich scotch
- glenfiddich vat 01
- glenfiddich whisky price
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