Brandwave

How popular isJim Beam in search?

In August 2026, there were an estimated 6.2K branded searches for Jim Beam in New Zealand which is up 17.6% over the last 11 months. Jim Beam holds 19.7% estimated Share of Search among New Zealand whisky brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Johnnie Walker21.9%
  2. Jim Beam19.7%
  3. Jameson16.6%
  4. Cardrona Distillery14.9%
  5. Glenfiddich14.6%
  6. Jack Daniel's12.3%
Jim Beam website (opens in a new tab)

Follow Jim Beam and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which whisky brands compete with Jim Beam?

Jim Beam against whisky brands in New Zealand, by month

Share of Search by month for Johnnie Walker, Jim Beam, Jameson, Cardrona Distillery, Glenfiddich, Jack Daniel's. The figures are in the table below the chart.

View monthly share of search table
MonthJohnnie WalkerJim BeamJamesonCardrona DistilleryGlenfiddichJack Daniel's
Oct 202521.6%19.3%18%14.1%13.2%13.9%
Nov 202520.5%18%16.2%16.8%15.1%13.4%
Dec 202520.2%25.9%13.2%11.2%15.3%14.3%
Jan 202620.8%17.1%16.9%19.6%14.1%11.4%
Feb 202619%19.4%17.4%18.1%13.9%12.2%
Mar 202618.7%18.2%19.8%17%13.5%12.8%
Apr 202621.7%18.4%19.6%14%14.1%12.2%
May 202622.7%20.1%18.6%11.7%13.8%13.2%
Jun 202622.9%19%18.7%11.5%13.8%14.1%
Jul 202623.4%18.2%18.3%13%13.9%13.2%
Aug 202621.9%19.7%16.6%14.9%14.6%12.3%
Sep 2026——————

  1. 1.Johnnie Walker

    21.9%

    held 1st · 6.8K estimated branded searches · +0.59% vs prior month · -1.5 points

  2. 2.Jim Beam

    19.7%

    moved from 3rd to 2nd · 6.2K estimated branded searches · +15.8% vs prior month · +1.4 points

  3. 3.Jameson

    16.6%

    moved from 2nd to 3rd · 5.2K estimated branded searches · -2.3% vs prior month · -1.6 points

  4. 4.Cardrona Distillery

    14.9%

    moved from 6th to 4th · 4.7K estimated branded searches · +23% vs prior month · +1.9 points

  5. 5.Glenfiddich

    14.6%

    moved from 4th to 5th · 4.5K estimated branded searches · +12.3% vs prior month · +0.7 points

  6. 6.Jack Daniel's

    12.3%

    moved from 5th to 6th · 3.8K estimated branded searches · 0% vs prior month · -0.9 points

Compare search popularity between Jim Beam and its closest rivals

How has branded search demand for Jim Beam changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jim Beam in New Zealand rose from 5.2K to 6.2K.
  • Across the 11 months ending August 2026, Jim Beam’s estimated Share of Search among whisky brands in New Zealand peaked at 25.9% in December 2025 and was lowest at 17.1% in January 2026.

How did search popularity change for New Zealand whisky brands in August 2026?

  1. In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.

  2. In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.

  3. In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.

  4. In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.

  5. In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.

  6. In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%.

How is Jim Beam measured?

Brandwave collects information about searches that people make online using Jim Beam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • 1l jim beam
  • bottle jim beam
  • bourbon jim beam white
  • jim beam
  • jim beam black
  • jim beam bourbon
  • jim beam cost
  • jim beam devils cut
  • jim beam double oak
  • jim beam extra aged black
  • jim beam honey
  • jim beam near me
  • jim beam nz
  • jim beam online
  • jim beam whiskey
  • jimbeam
  • jimbeam bourbon
  • jimbeam com
  • jimbeam nz
  • jimbeam whiskey

Do you work for Jim Beam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Jim Beam your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record