Jim Beam vs Johnnie Walker:Which is more popular by branded search in New Zealand?
In August 2026, Johnnie Walker had more branded searches than Jim Beam among whisky brands in New Zealand. Johnnie Walker was estimated to have 6.8K branded searches compared to Jim Beam’s 6.2K, and held a 21.9% Share of Search versus Jim Beam’s 19.7%.
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Which is more popular in search, Jim Beam or Johnnie Walker?
Compare the whisky and bourbon brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Johnnie Walker, Jim Beam. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Jim Beam | Jameson | Cardrona Distillery | Glenfiddich | Jack Daniel's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 19.3% | 18% | 14.1% | 13.2% | 13.9% |
| Nov 2025 | 20.5% | 18% | 16.2% | 16.8% | 15.1% | 13.4% |
| Dec 2025 | 20.2% | 25.9% | 13.2% | 11.2% | 15.3% | 14.3% |
| Jan 2026 | 20.8% | 17.1% | 16.9% | 19.6% | 14.1% | 11.4% |
| Feb 2026 | 19% | 19.4% | 17.4% | 18.1% | 13.9% | 12.2% |
| Mar 2026 | 18.7% | 18.2% | 19.8% | 17% | 13.5% | 12.8% |
| Apr 2026 | 21.7% | 18.4% | 19.6% | 14% | 14.1% | 12.2% |
| May 2026 | 22.7% | 20.1% | 18.6% | 11.7% | 13.8% | 13.2% |
| Jun 2026 | 22.9% | 19% | 18.7% | 11.5% | 13.8% | 14.1% |
| Jul 2026 | 23.4% | 18.2% | 18.3% | 13% | 13.9% | 13.2% |
| Aug 2026 | 21.9% | 19.7% | 16.6% | 14.9% | 14.6% | 12.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jim Beam and Johnnie Walker comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Jim Beam took it in December 2025, Johnnie Walker took it in January 2026, Jim Beam took it in February 2026, Johnnie Walker took it in March 2026.
- Across the 11 months ending August 2026, Jim Beam’s estimated Share of Search among whisky brands in New Zealand moved from 19.3% to 19.7%, and its estimated monthly branded searches moved from 5.2K to 6.2K.
- Across the 11 months ending August 2026, Johnnie Walker’s estimated Share of Search among whisky brands in New Zealand moved from 21.6% to 21.9%, and its estimated monthly branded searches moved from 5.9K to 6.8K.
How did search popularity change for New Zealand whisky brands in August 2026?
2 changes
In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.
In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Jim Beam’s and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jim Beam
20 branded search terms
- 1l jim beam
- bottle jim beam
- bourbon jim beam white
- jim beam
- jim beam black
- jim beam bourbon
- jim beam cost
- jim beam devils cut
- jim beam double oak
- jim beam extra aged black
- jim beam honey
- jim beam near me
- jim beam nz
- jim beam online
- jim beam whiskey
- jimbeam
- jimbeam bourbon
- jimbeam com
- jimbeam nz
- jimbeam whiskey
Johnnie Walker
21 branded search terms
- johnnie walker
- johnnie walker black
- johnnie walker black label
- johnnie walker blue
- johnnie walker blue label
- johnnie walker bourbon
- johnnie walker double black
- johnnie walker gold
- johnnie walker gold label
- johnnie walker green
- johnnie walker green label
- johnnie walker green label whisky
- johnnie walker near me
- johnnie walker new zealand
- johnnie walker nz
- johnnie walker online
- johnnie walker red
- johnnie walker red label
- johnnie walker red label cost
- johnnie walker whiskey
- johnniewalker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.