How popular isTanqueray in search?

In August 2026, there were an estimated 2.1K branded searches for Tanqueray in New Zealand which is up 33.3% over the last 11 months. Tanqueray holds 16.9% estimated Share of Search among New Zealand gin brands and is ranked 4th of 7 competitors for search popularity.

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Which gin brands compete with Tanqueray?

Tanqueray against gin brands in New Zealand, by month

Month	Gordon's	Bombay Sapphire	Scapegrace	Tanqueray	Roku Gin	Hendrick's	Four Pillars
Oct 2025	24.9%	17.5%	23.2%	12.3%	8.9%	9.6%	3.7%
Nov 2025	22.6%	20.2%	25.3%	11.6%	8.1%	8.4%	3.8%
Dec 2025	22.1%	20.4%	23.4%	13.1%	9.5%	8.7%	2.8%
Jan 2026	20.4%	20.8%	23.2%	13.7%	8.8%	9.4%	3.7%
Feb 2026	22.7%	20.5%	23%	14.7%	8.1%	7.9%	3.1%
Mar 2026	23.7%	20.3%	21.2%	13.2%	9.2%	8.7%	3.7%
Apr 2026	21%	21.8%	20.8%	14.4%	9.4%	8.8%	3.8%
May 2026	20.9%	20.9%	20.1%	16.8%	9.3%	8.6%	3.4%
Jun 2026	22.4%	19.7%	19.7%	18.1%	8.5%	8.1%	3.7%
Jul 2026	24%	19.9%	19.1%	16.9%	9.1%	8.1%	3%
Aug 2026	24.6%	19.3%	19%	16.9%	8.3%	7.9%	4%
Sep 2026	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Gordon's Diageo	24.6%	3K	+10.1%	+0.7 points
2, held 2nd	Bombay Sapphire	19.3%	2.4K	+3.9%	-0.6 points
3, held 3rd	Scapegrace	19%	2.3K	+6.4%	-0.1 points
4, held 4th	Tanqueray Diageo	16.9%	2.1K	+6.7%	-0.1 points
5, held 5th	Roku Gin	8.3%	1K	-1.9%	-0.8 points
6, held 6th	Hendrick's	7.9%	980	+5.4%	-0.1 points
7, held 7th	Four Pillars	4%	490	+44.1%	+1 points

1.Gordon's
24.6%
held 1st · 3K estimated branded searches · +10.1% vs prior month · +0.7 points
2.Bombay Sapphire
19.3%
held 2nd · 2.4K estimated branded searches · +3.9% vs prior month · -0.6 points
3.Scapegrace
19%
held 3rd · 2.3K estimated branded searches · +6.4% vs prior month · -0.1 points
4.Tanqueray
16.9%
held 4th · 2.1K estimated branded searches · +6.7% vs prior month · -0.1 points
5.Roku Gin
8.3%
held 5th · 1K estimated branded searches · -1.9% vs prior month · -0.8 points
6.Hendrick's
7.9%
held 6th · 980 estimated branded searches · +5.4% vs prior month · -0.1 points
7.Four Pillars
4%
held 7th · 490 estimated branded searches · +44.1% vs prior month · +1 points

Compare search popularity between Tanqueray and its closest rivals

How has branded search demand for Tanqueray changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Tanqueray in New Zealand rose from 1.6K to 2.1K.
Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand increased from 12.3% to 16.9%.
Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand peaked at 18.1% in June 2026 and was lowest at 11.6% in November 2025.

How did search popularity change for New Zealand gin brands in August 2026?

6 changes

In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.
In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.

How is Tanqueray measured?

Brandwave collects information about searches that people make online using Tanqueray’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms