Brandwave

How popular isTanqueray?

In October 2026, people searched for Tanqueray by name about 1,800 times in New Zealand, a 30.4% increase from the previous year. These searches made up 13.6% of all New Zealand gin brand searches, placing Tanqueray third out of ten brands. When we asked both ChatGPT and Google AI Overviews about gin brands, Tanqueray did not appear in any of the answers.

Search and AI answers in October 2026

Tanqueray is the third most searched of 10 competitors and not named in the AI answers we collected.

  1. ScapegraceShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Bombay SapphireShare of searches 21%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TanquerayShare of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Roku GinShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Hendrick'sShare of searches 11.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tanqueray did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scapegrace1st
  2. Awildian2nd
  3. Dancing Sands3rd
  4. Southward Distilling4th
  5. Bombay Sapphire–
  6. Tanqueray–
  7. Roku Gin–
  8. Hendrick's–
  9. Gordon's–
  10. Four Pillars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Tanqueray compared with other New Zealand gin brands?

Tanqueray against gin brands in New Zealand, by month

Share of searches by month for Scapegrace, Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's, Gordon's, Dancing Sands, Four Pillars, Southward Distilling. The figures are in the table below the chart.

View monthly share of searches table
MonthScapegraceBombay SapphireTanquerayRoku GinHendrick'sGordon'sDancing SandsFour PillarsSouthward DistillingAwildian
Nov 202529.7%17.3%11.7%9%9.3%4.9%6.3%4.5%3.9%3.3%
Dec 202527.4%19.6%13.1%10.4%9.6%3.3%7%3.4%3.1%3.1%
Jan 202625.7%18.7%13.3%9.3%9.7%4%8.3%4.2%3.5%3.3%
Feb 202625.9%19.5%14.5%8.8%8.2%4.2%8.5%3.8%3.8%2.8%
Mar 202625%19.7%13.3%10.8%9.4%3.9%7.1%4.1%4.4%2.4%
Apr 202622.7%20.8%13.7%10.1%9%4.3%5.8%5.4%5.8%2.4%
May 202623.7%20.4%15.4%10.8%9.2%5.2%4.1%3.9%4.7%2.6%
Jun 202623.3%19.6%17.5%9.7%8.9%4.8%4.3%4.1%5.4%2.5%
Jul 202623.6%20.2%15.9%10.8%9.7%4.7%5.3%3.7%4%2.1%
Aug 202623.2%19.9%16.6%9.8%9%6.2%4.9%4.3%3.7%2.3%
Sep 202622.1%21.1%14.7%10.4%11.6%6%4.7%3.6%3.8%2%
Oct 202621.9%21%13.6%12.4%11.8%6.9%4.5%3.9%2.6%1.5%

  1. 1.Scapegrace

    21.9%

    Held 1st. 2.9K estimated branded searches, +26.1% vs prior month. Share -0.2 points.

  2. 2.Bombay Sapphire

    21%

    Held 2nd. 2.8K estimated branded searches, +26.4% vs prior month. Share -0.1 points.

  3. 3.Tanqueray

    13.6%

    Held 3rd. 1.8K estimated branded searches, +17.6% vs prior month. Share -1.1 points.

  4. 4.Roku Gin

    12.4%

    Moved from 5th to 4th. 1.6K estimated branded searches, +51.9% vs prior month. Share +2 points.

  5. 5.Hendrick's

    11.8%

    Moved from 4th to 5th. 1.6K estimated branded searches, +28.9% vs prior month. Share +0.2 points.

  6. 6.Gordon's

    6.9%

    Held 6th. 910 estimated branded searches, +44.4% vs prior month. Share +0.8 points.

  7. 7.Dancing Sands

    4.5%

    Held 7th. 600 estimated branded searches, +22.4% vs prior month. Share -0.2 points.

  8. 8.Four Pillars

    3.9%

    Moved from 9th to 8th. 520 estimated branded searches, +36.8% vs prior month. Share +0.3 points.

  9. 9.Southward Distilling

    2.6%

    Moved from 8th to 9th. 350 estimated branded searches, -12.5% vs prior month. Share -1.2 points.

  10. 10.Awildian

    1.5%

    Held 10th. 200 estimated branded searches, -4.8% vs prior month. Share -0.5 points.

Compare popularity between Tanqueray and its closest rivals

Every comparison with Tanqueray

9 comparisons

How has branded search demand for Tanqueray changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tanqueray in New Zealand rose from 1.4K to 1.8K.
  • Across the 12 months ending October 2026, Tanqueray’s share of searches among gin brands in New Zealand increased from 11.7% to 13.6%.
  • Across the 12 months ending October 2026, Tanqueray’s share of searches among gin brands in New Zealand peaked at 17.5% in June 2026 and was lowest at 11.7% in November 2025.

How did search popularity change for New Zealand gin brands in October 2026?

6 changes

  1. In October 2026, Roku Gin overtook Hendrick's to rank 4th among gin brands in New Zealand, with 12.4% of the searches.

  2. In October 2026, Gordon's gained share of searches among gin brands in New Zealand, from 6% to 6.9%.

  3. In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%.

  4. In October 2026, Tanqueray lost share of searches among gin brands in New Zealand, from 14.7% to 13.6%.

  5. In October 2026, Awildian lost share of searches among gin brands in New Zealand, from 2% to 1.5%.

  6. Scapegrace’s share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 23.6% to 21.9% in October 2026.

How are Tanqueray’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tanqueray’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tanqueray
  • tanqueray 10
  • tanqueray gin

How the Brand Demand Index is measured

Who owns Tanqueray?

Tanqueray is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Don Julio, Gordon's, Guinness, Johnnie Walker and Smirnoff, owned by the same company, in New Zealand.

Do you work for Tanqueray? To request corrections or removal please contact us via our support page and we will be happy to assist.

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