Southward Distilling vs Tanqueray:Which is more popular in New Zealand?
In October 2026, Tanqueray had more branded searches than Southward Distilling among gin brands in New Zealand. Tanqueray had about 1,800 branded searches, while Southward Distilling had 350. Tanqueray made up 13.6% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about gin brands, Southward Distilling appeared in two of the five answers and Tanqueray in none.
Who do people search for more?
Tanqueray, about 5 searches for every 1 for Southward Distilling
Who does AI mention more?
Southward Distilling, mentioned in 2 of 5 answers, Tanqueray in 0
Who does AI recommend more?
Southward Distilling, the only one of the two named
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Southward Distilling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tanqueray did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“Which gin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gin brands in New Zealand?”
Asked ChatGPT
“What's the best gin brand in New Zealand for a smooth gin?”
Searched Google, AI Overview
“gin brands nz”
Searched Google, AI Overview
“small batch gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Southward Distilling or Tanqueray more popular in search?
This chart shows how often people search Google for Southward Distilling and Tanqueray by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tanqueray, Southward Distilling. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scapegrace | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's | Gordon's | Dancing Sands | Four Pillars | Southward Distilling | Awildian |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 17.3% | 11.7% | 9% | 9.3% | 4.9% | 6.3% | 4.5% | 3.9% | 3.3% |
| Dec 2025 | 27.4% | 19.6% | 13.1% | 10.4% | 9.6% | 3.3% | 7% | 3.4% | 3.1% | 3.1% |
| Jan 2026 | 25.7% | 18.7% | 13.3% | 9.3% | 9.7% | 4% | 8.3% | 4.2% | 3.5% | 3.3% |
| Feb 2026 | 25.9% | 19.5% | 14.5% | 8.8% | 8.2% | 4.2% | 8.5% | 3.8% | 3.8% | 2.8% |
| Mar 2026 | 25% | 19.7% | 13.3% | 10.8% | 9.4% | 3.9% | 7.1% | 4.1% | 4.4% | 2.4% |
| Apr 2026 | 22.7% | 20.8% | 13.7% | 10.1% | 9% | 4.3% | 5.8% | 5.4% | 5.8% | 2.4% |
| May 2026 | 23.7% | 20.4% | 15.4% | 10.8% | 9.2% | 5.2% | 4.1% | 3.9% | 4.7% | 2.6% |
| Jun 2026 | 23.3% | 19.6% | 17.5% | 9.7% | 8.9% | 4.8% | 4.3% | 4.1% | 5.4% | 2.5% |
| Jul 2026 | 23.6% | 20.2% | 15.9% | 10.8% | 9.7% | 4.7% | 5.3% | 3.7% | 4% | 2.1% |
| Aug 2026 | 23.2% | 19.9% | 16.6% | 9.8% | 9% | 6.2% | 4.9% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | 22.1% | 21.1% | 14.7% | 10.4% | 11.6% | 6% | 4.7% | 3.6% | 3.8% | 2% |
| Oct 2026 | 21.9% | 21% | 13.6% | 12.4% | 11.8% | 6.9% | 4.5% | 3.9% | 2.6% | 1.5% |
How has branded search for Southward Distilling and Tanqueray changed in New Zealand over the last 12 months?
3 findings
- Tanqueray was ahead of Southward Distilling in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Southward Distilling’s share of searches among gin brands in New Zealand moved from 3.9% to 2.6%, and its estimated monthly branded searches moved from 460 to 350.
- Across the 12 months ending October 2026, Tanqueray’s share of searches among gin brands in New Zealand moved from 11.7% to 13.6%, and its estimated monthly branded searches moved from 1.4K to 1.8K.
How did search popularity change for New Zealand gin brands in October 2026?
2 changes
In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%.
In October 2026, Tanqueray lost share of searches among gin brands in New Zealand, from 14.7% to 13.6%.
How are Southward Distilling’s and Tanqueray’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Southward Distilling’s and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Southward Distilling
2 branded search terms
- southward distilling
- southward gin
Tanqueray
3 branded search terms
- tanqueray
- tanqueray 10
- tanqueray gin
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