Bombay Sapphire vs Scapegrace:Which is more popular in New Zealand?
In October 2026, Scapegrace had more branded searches than Bombay Sapphire among gin brands in New Zealand. Scapegrace had about 2,900 branded searches, while Bombay Sapphire had 2,780. Scapegrace made up 21.9% of all gin brand searches we track, and Bombay Sapphire accounted for 21%. When we asked ChatGPT and Google AI Overviews about gin brands, Scapegrace appeared in four of the five answers and Bombay Sapphire in none.
Who do people search for more?
Scapegrace and Bombay Sapphire are searched for about as often as each other.
Who does AI mention more?
Scapegrace, mentioned in 4 of 5 answers, Bombay Sapphire in 0
Who does AI recommend more?
Scapegrace, the only one of the two named
Follow Bombay Sapphire vs Scapegrace and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scapegrace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bombay Sapphire did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“Which gin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gin brands in New Zealand?”
Asked ChatGPT
“What's the best gin brand in New Zealand for a smooth gin?”
Searched Google, AI Overview
“gin brands nz”
Searched Google, AI Overview
“small batch gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bombay Sapphire or Scapegrace more popular in search?
This chart shows how often people search Google for Bombay Sapphire and Scapegrace by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scapegrace, Bombay Sapphire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scapegrace | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's | Gordon's | Dancing Sands | Four Pillars | Southward Distilling | Awildian |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 17.3% | 11.7% | 9% | 9.3% | 4.9% | 6.3% | 4.5% | 3.9% | 3.3% |
| Dec 2025 | 27.4% | 19.6% | 13.1% | 10.4% | 9.6% | 3.3% | 7% | 3.4% | 3.1% | 3.1% |
| Jan 2026 | 25.7% | 18.7% | 13.3% | 9.3% | 9.7% | 4% | 8.3% | 4.2% | 3.5% | 3.3% |
| Feb 2026 | 25.9% | 19.5% | 14.5% | 8.8% | 8.2% | 4.2% | 8.5% | 3.8% | 3.8% | 2.8% |
| Mar 2026 | 25% | 19.7% | 13.3% | 10.8% | 9.4% | 3.9% | 7.1% | 4.1% | 4.4% | 2.4% |
| Apr 2026 | 22.7% | 20.8% | 13.7% | 10.1% | 9% | 4.3% | 5.8% | 5.4% | 5.8% | 2.4% |
| May 2026 | 23.7% | 20.4% | 15.4% | 10.8% | 9.2% | 5.2% | 4.1% | 3.9% | 4.7% | 2.6% |
| Jun 2026 | 23.3% | 19.6% | 17.5% | 9.7% | 8.9% | 4.8% | 4.3% | 4.1% | 5.4% | 2.5% |
| Jul 2026 | 23.6% | 20.2% | 15.9% | 10.8% | 9.7% | 4.7% | 5.3% | 3.7% | 4% | 2.1% |
| Aug 2026 | 23.2% | 19.9% | 16.6% | 9.8% | 9% | 6.2% | 4.9% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | 22.1% | 21.1% | 14.7% | 10.4% | 11.6% | 6% | 4.7% | 3.6% | 3.8% | 2% |
| Oct 2026 | 21.9% | 21% | 13.6% | 12.4% | 11.8% | 6.9% | 4.5% | 3.9% | 2.6% | 1.5% |
How has branded search for Bombay Sapphire and Scapegrace changed in New Zealand over the last 12 months?
3 findings
- Scapegrace was ahead of Bombay Sapphire in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bombay Sapphire’s share of searches among gin brands in New Zealand moved from 17.3% to 21%, and its estimated monthly branded searches moved from 2K to 2.8K.
- Across the 12 months ending October 2026, Scapegrace’s share of searches among gin brands in New Zealand moved from 29.7% to 21.9%, and its estimated monthly branded searches moved from 3.5K to 2.9K.
How did search popularity change for New Zealand gin brands in October 2026?
2 changes
Scapegrace’s share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 23.6% to 21.9% in October 2026.
Estimated monthly branded searches for Bombay Sapphire in New Zealand rose 36.3% over 12 measured months, from 2K to 2.8K in October 2026.
How are Bombay Sapphire’s and Scapegrace’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bombay Sapphire’s and Scapegrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bombay Sapphire
5 branded search terms
- bombay gin
- bombay sapphire
- bombay sapphire gin
- bombaysapphire
- bombaysapphire gin
Scapegrace
2 branded search terms
- scapegrace
- scapegrace gin
Other head-to-heads among gin brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.