Scapegrace vs Tanqueray:Which is more popular in New Zealand?
In October 2026, Scapegrace had more branded searches than Tanqueray among gin brands in New Zealand. Scapegrace had about 2,900 branded searches, while Tanqueray had 1,800. Scapegrace made up 21.9% of all gin brand searches we track, and Tanqueray accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about gin brands, Scapegrace appeared in four of the five answers and Tanqueray in none.
Who do people search for more?
Scapegrace, about 61% more searches than Tanqueray
Who does AI mention more?
Scapegrace, mentioned in 4 of 5 answers, Tanqueray in 0
Who does AI recommend more?
Scapegrace, the only one of the two named
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scapegrace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tanqueray did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“Which gin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gin brands in New Zealand?”
Asked ChatGPT
“What's the best gin brand in New Zealand for a smooth gin?”
Searched Google, AI Overview
“gin brands nz”
Searched Google, AI Overview
“small batch gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Scapegrace or Tanqueray more popular in search?
This chart shows how often people search Google for Scapegrace and Tanqueray by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scapegrace, Tanqueray. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scapegrace | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's | Gordon's | Dancing Sands | Four Pillars | Southward Distilling | Awildian |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 17.3% | 11.7% | 9% | 9.3% | 4.9% | 6.3% | 4.5% | 3.9% | 3.3% |
| Dec 2025 | 27.4% | 19.6% | 13.1% | 10.4% | 9.6% | 3.3% | 7% | 3.4% | 3.1% | 3.1% |
| Jan 2026 | 25.7% | 18.7% | 13.3% | 9.3% | 9.7% | 4% | 8.3% | 4.2% | 3.5% | 3.3% |
| Feb 2026 | 25.9% | 19.5% | 14.5% | 8.8% | 8.2% | 4.2% | 8.5% | 3.8% | 3.8% | 2.8% |
| Mar 2026 | 25% | 19.7% | 13.3% | 10.8% | 9.4% | 3.9% | 7.1% | 4.1% | 4.4% | 2.4% |
| Apr 2026 | 22.7% | 20.8% | 13.7% | 10.1% | 9% | 4.3% | 5.8% | 5.4% | 5.8% | 2.4% |
| May 2026 | 23.7% | 20.4% | 15.4% | 10.8% | 9.2% | 5.2% | 4.1% | 3.9% | 4.7% | 2.6% |
| Jun 2026 | 23.3% | 19.6% | 17.5% | 9.7% | 8.9% | 4.8% | 4.3% | 4.1% | 5.4% | 2.5% |
| Jul 2026 | 23.6% | 20.2% | 15.9% | 10.8% | 9.7% | 4.7% | 5.3% | 3.7% | 4% | 2.1% |
| Aug 2026 | 23.2% | 19.9% | 16.6% | 9.8% | 9% | 6.2% | 4.9% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | 22.1% | 21.1% | 14.7% | 10.4% | 11.6% | 6% | 4.7% | 3.6% | 3.8% | 2% |
| Oct 2026 | 21.9% | 21% | 13.6% | 12.4% | 11.8% | 6.9% | 4.5% | 3.9% | 2.6% | 1.5% |
How has branded search for Scapegrace and Tanqueray changed in New Zealand over the last 12 months?
3 findings
- Scapegrace was ahead of Tanqueray in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Scapegrace’s share of searches among gin brands in New Zealand moved from 29.7% to 21.9%, and its estimated monthly branded searches moved from 3.5K to 2.9K.
- Across the 12 months ending October 2026, Tanqueray’s share of searches among gin brands in New Zealand moved from 11.7% to 13.6%, and its estimated monthly branded searches moved from 1.4K to 1.8K.
How did search popularity change for New Zealand gin brands in October 2026?
2 changes
In October 2026, Tanqueray lost share of searches among gin brands in New Zealand, from 14.7% to 13.6%.
Scapegrace’s share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 23.6% to 21.9% in October 2026.
How are Scapegrace’s and Tanqueray’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Scapegrace’s and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scapegrace
2 branded search terms
- scapegrace
- scapegrace gin
Tanqueray
3 branded search terms
- tanqueray
- tanqueray 10
- tanqueray gin
Other head-to-heads among gin brands
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