Brandwave

Hendrick's vs Scapegrace:Which is more popular in New Zealand?

In October 2026, Scapegrace had more branded searches than Hendrick's among gin brands in New Zealand. Scapegrace had about 2,900 branded searches, while Hendrick's had 1,560. Scapegrace made up 21.9% of all gin brand searches we track, and Hendrick's accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about gin brands, Scapegrace appeared in four of the five answers and Hendrick's in none.

Among gin brands in New Zealand in October 2026

Who do people search for more?

Scapegrace, about 86% more searches than Hendrick's

Scapegrace 2.9K searchesHendrick's 1.6K searches

Who does AI mention more?

Scapegrace, mentioned in 4 of 5 answers, Hendrick's in 0

Scapegrace in 4 of 5Hendrick's in 0 of 5

Who does AI recommend more?

Scapegrace, the only one of the two named

Scapegrace first in 3Hendrick's never named

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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scapegrace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hendrick's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scapegrace1st
  2. Awildian2nd
  3. Dancing Sands3rd
  4. Southward Distilling4th
  5. Bombay Sapphire–
  6. Tanqueray–
  7. Roku Gin–
  8. Hendrick's–
  9. Gordon's–
  10. Four Pillars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hendrick's or Scapegrace more popular in search?

This chart shows how often people search Google for Hendrick's and Scapegrace by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.

Hendrick's and Scapegrace among gin brands in New Zealand, by month

Share of searches by month for Scapegrace, Hendrick's. The figures are in the table below the chart.

View monthly share of searches table
MonthScapegraceBombay SapphireTanquerayRoku GinHendrick'sGordon'sDancing SandsFour PillarsSouthward DistillingAwildian
Nov 202529.7%17.3%11.7%9%9.3%4.9%6.3%4.5%3.9%3.3%
Dec 202527.4%19.6%13.1%10.4%9.6%3.3%7%3.4%3.1%3.1%
Jan 202625.7%18.7%13.3%9.3%9.7%4%8.3%4.2%3.5%3.3%
Feb 202625.9%19.5%14.5%8.8%8.2%4.2%8.5%3.8%3.8%2.8%
Mar 202625%19.7%13.3%10.8%9.4%3.9%7.1%4.1%4.4%2.4%
Apr 202622.7%20.8%13.7%10.1%9%4.3%5.8%5.4%5.8%2.4%
May 202623.7%20.4%15.4%10.8%9.2%5.2%4.1%3.9%4.7%2.6%
Jun 202623.3%19.6%17.5%9.7%8.9%4.8%4.3%4.1%5.4%2.5%
Jul 202623.6%20.2%15.9%10.8%9.7%4.7%5.3%3.7%4%2.1%
Aug 202623.2%19.9%16.6%9.8%9%6.2%4.9%4.3%3.7%2.3%
Sep 202622.1%21.1%14.7%10.4%11.6%6%4.7%3.6%3.8%2%
Oct 202621.9%21%13.6%12.4%11.8%6.9%4.5%3.9%2.6%1.5%

How has branded search for Hendrick's and Scapegrace changed in New Zealand over the last 12 months?

3 findings
  • Scapegrace was ahead of Hendrick's in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Hendrick's’ share of searches among gin brands in New Zealand moved from 9.3% to 11.8%, and its estimated monthly branded searches moved from 1.1K to 1.6K.
  • Across the 12 months ending October 2026, Scapegrace’s share of searches among gin brands in New Zealand moved from 29.7% to 21.9%, and its estimated monthly branded searches moved from 3.5K to 2.9K.

How did search popularity change for New Zealand gin brands in October 2026?

3 changes

  1. In October 2026, Roku Gin overtook Hendrick's to rank 4th among gin brands in New Zealand, with 12.4% of the searches.

  2. Scapegrace’s share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 23.6% to 21.9% in October 2026.

  3. Estimated monthly branded searches for Hendrick's in New Zealand rose 43.1% over 12 measured months, from 1.1K to 1.6K in October 2026.

How are Hendrick's’ and Scapegrace’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hendrick's’ and Scapegrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hendrick's

4 branded search terms

  • hendrick's
  • hendrick's gin
  • hendricks
  • hendricks gin

Scapegrace

2 branded search terms

  • scapegrace
  • scapegrace gin

How the Brand Demand Index is measured

Other head-to-heads among gin brands

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