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Gin brands in New Zealand:Which brands are most popular in search?

In August 2026, Gordon's was the most searched among gin brands in New Zealand, with an estimated 3K branded searches and 24.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Gordon's24.6%
  2. Bombay Sapphire19.3%
  3. Scapegrace19%
  4. Tanqueray16.9%
  5. Roku Gin8.3%
  6. Hendrick's7.9%
  7. Four Pillars4%

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Share of SearchLeaderboard

Compare the gin brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gin brands in New Zealand, by month

Share of Search by month for Gordon's, Bombay Sapphire, Scapegrace, Tanqueray, Roku Gin, Hendrick's, Four Pillars. The figures are in the table below the chart.

View monthly share of search table
MonthGordon'sBombay SapphireScapegraceTanquerayRoku GinHendrick'sFour Pillars
Oct 202524.9%17.5%23.2%12.3%8.9%9.6%3.7%
Nov 202522.6%20.2%25.3%11.6%8.1%8.4%3.8%
Dec 202522.1%20.4%23.4%13.1%9.5%8.7%2.8%
Jan 202620.4%20.8%23.2%13.7%8.8%9.4%3.7%
Feb 202622.7%20.5%23%14.7%8.1%7.9%3.1%
Mar 202623.7%20.3%21.2%13.2%9.2%8.7%3.7%
Apr 202621%21.8%20.8%14.4%9.4%8.8%3.8%
May 202620.9%20.9%20.1%16.8%9.3%8.6%3.4%
Jun 202622.4%19.7%19.7%18.1%8.5%8.1%3.7%
Jul 202624%19.9%19.1%16.9%9.1%8.1%3%
Aug 202624.6%19.3%19%16.9%8.3%7.9%4%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Gordon's

    24.6%

    held 1st · 3K estimated branded searches · +10.1% vs prior month · +0.7 points

  2. 2.Bombay Sapphire

    19.3%

    held 2nd · 2.4K estimated branded searches · +3.9% vs prior month · -0.6 points

  3. 3.Scapegrace

    19%

    held 3rd · 2.3K estimated branded searches · +6.4% vs prior month · -0.1 points

  4. 4.Tanqueray

    16.9%

    held 4th · 2.1K estimated branded searches · +6.7% vs prior month · -0.1 points

  5. 5.Roku Gin

    8.3%

    held 5th · 1K estimated branded searches · -1.9% vs prior month · -0.8 points

  6. 6.Hendrick's

    7.9%

    held 6th · 980 estimated branded searches · +5.4% vs prior month · -0.1 points

  7. 7.Four Pillars

    4%

    held 7th · 490 estimated branded searches · +44.1% vs prior month · +1 points

Compare search popularity between leading brands

Which brand is most popular in search among gin brands in New Zealand?

In August 2026, Gordon's was the most searched among gin brands in New Zealand, with an estimated 3K branded searches and 24.6% estimated Share of Search within this set. Bombay Sapphire is in 2nd place, 5.3 percentage points behind at 19.3% Share of Search.

New Zealand gin brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gordon's24.9% → 24.6%24.9%Oct 202520.4%Jan 20261st
Bombay Sapphire17.5% → 19.3%21.8%Apr 202617.5%Oct 20253rd → 2nd
Scapegrace23.2% → 19%25.3%Nov 202519%Aug 20262nd → 3rd
Tanqueray12.3% → 16.9%18.1%Jun 202611.6%Nov 20254th
Roku Gin8.9% → 8.3%9.5%Dec 20258.1%Feb 20266th → 5th
Hendrick's9.6% → 7.9%9.6%Oct 20257.9%Feb 20265th → 6th
Four Pillars3.7% → 4%4%Aug 20262.8%Dec 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bombay Sapphire’s estimated Share of Search among gin brands in New Zealand increased from 17.5% to 19.3%.
  • Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand decreased from 23.2% to 19%.
  • Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand increased from 12.3% to 16.9%.
  • Across the 11 months ending August 2026, Roku Gin’s estimated Share of Search among gin brands in New Zealand decreased from 8.9% to 8.3%.
  • Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand decreased from 9.6% to 7.9%.
  • Across the 11 months ending August 2026, Gordon's’ estimated Share of Search among gin brands in New Zealand peaked at 24.9% in October 2025 and was lowest at 20.4% in January 2026.
  • Across the 11 months ending August 2026, Bombay Sapphire’s estimated Share of Search among gin brands in New Zealand peaked at 21.8% in April 2026 and was lowest at 17.5% in October 2025.
  • Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand peaked at 25.3% in November 2025 and was lowest at 19% in August 2026.
  • Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand peaked at 18.1% in June 2026 and was lowest at 11.6% in November 2025.
  • Across the 11 months ending August 2026, Roku Gin’s estimated Share of Search among gin brands in New Zealand peaked at 9.5% in December 2025 and was lowest at 8.1% in February 2026.
  • Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand peaked at 9.6% in October 2025 and was lowest at 7.9% in February 2026.
  • Across the 11 months ending August 2026, Four Pillars’ estimated Share of Search among gin brands in New Zealand peaked at 4% in August 2026 and was lowest at 2.8% in December 2025.
  • Across the 11 months ending August 2026, Bombay Sapphire rose from 3rd to 2nd among gin brands in New Zealand.
  • Across the 11 months ending August 2026, Scapegrace fell from 2nd to 3rd among gin brands in New Zealand.
  • Across the 11 months ending August 2026, Roku Gin rose from 6th to 5th among gin brands in New Zealand.
  • Across the 11 months ending August 2026, Hendrick's fell from 5th to 6th among gin brands in New Zealand.
  • Across the 11 months ending August 2026, Gordon's and Four Pillars held steady: their estimated Share of Search among gin brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand gin brands in August 2026?

  1. In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.

  2. In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.

  3. In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.

  4. In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.

  5. Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.

  6. Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.

  7. Estimated monthly branded searches for Tanqueray in New Zealand rose 33.3% over 11 measured months, from 1.6K to 2.1K in August 2026.

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