Hendrick's vs Scapegrace:Which is more popular by branded search in New Zealand?
In August 2026, Scapegrace had more branded searches than Hendrick's among gin brands in New Zealand. Scapegrace was estimated to have 2.3K branded searches compared to Hendrick's’ 980, and held a 19% Share of Search versus Hendrick's’ 7.9%.
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Which is more popular in search, Hendrick's or Scapegrace?
Compare the gin brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scapegrace, Hendrick's. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hendrick's and Scapegrace comparison changed over the last 12 months?
3 findings
- Scapegrace was ahead of Hendrick's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 1.2K to 980.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand moved from 23.2% to 19%, and its estimated monthly branded searches moved from 3K to 2.3K.
How did search popularity change for New Zealand gin brands in August 2026?
2 changes
Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hendrick's’ and Scapegrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hendrick's
7 branded search terms
- hendrick's
- hendrick's gin
- hendricks
- hendricks gin
- hendricks gin 1 litre
- hendricks nz
- hendricksgin com
Scapegrace
5 branded search terms
- scapegrace
- scapegrace gin
- scapegrace near me
- scapegrace new zealand
- scapegrace nz
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