Roku Gin vs Scapegrace:Which is more popular by branded search in New Zealand?
In August 2026, Scapegrace had more branded searches than Roku Gin among gin brands in New Zealand. Scapegrace was estimated to have 2.3K branded searches compared to Roku Gin’s 1K, and held a 19% Share of Search versus Roku Gin’s 8.3%.
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Which is more popular in search, Roku Gin or Scapegrace?
Compare the gin brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scapegrace, Roku Gin. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Roku Gin and Scapegrace comparison changed over the last 12 months?
3 findings
- Scapegrace was ahead of Roku Gin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roku Gin’s estimated Share of Search among gin brands in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches moved from 1.1K to 1K.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand moved from 23.2% to 19%, and its estimated monthly branded searches moved from 3K to 2.3K.
How did search popularity change for New Zealand gin brands in August 2026?
2 changes
In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Roku Gin’s and Scapegrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roku Gin
6 branded search terms
- japanese roku gin
- roku gin
- roku gin 1 litre
- roku gin gin
- roku gin price
- roku gin suntory
Scapegrace
5 branded search terms
- scapegrace
- scapegrace gin
- scapegrace near me
- scapegrace new zealand
- scapegrace nz
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