Scapegrace vs Tanqueray:Which is more popular by branded search in New Zealand?
In August 2026, Scapegrace had more branded searches than Tanqueray among gin brands in New Zealand. Scapegrace was estimated to have 2.3K branded searches compared to Tanqueray’s 2.1K, and held a 19% Share of Search versus Tanqueray’s 16.9%.
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Which is more popular in search, Scapegrace or Tanqueray?
Compare the gin brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scapegrace, Tanqueray. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Scapegrace and Tanqueray comparison changed over the last 12 months?
3 findings
- Scapegrace was ahead of Tanqueray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand moved from 23.2% to 19%, and its estimated monthly branded searches moved from 3K to 2.3K.
- Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand moved from 12.3% to 16.9%, and its estimated monthly branded searches moved from 1.6K to 2.1K.
How did search popularity change for New Zealand gin brands in August 2026?
2 changes
Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
Estimated monthly branded searches for Tanqueray in New Zealand rose 33.3% over 11 measured months, from 1.6K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Scapegrace’s and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scapegrace
5 branded search terms
- scapegrace
- scapegrace gin
- scapegrace near me
- scapegrace new zealand
- scapegrace nz
Tanqueray
10 branded search terms
- gin london dry tanqueray
- no 10 tanqueray gin
- tanqueray
- tanqueray 10
- tanqueray gin
- tanqueray gin cost
- tanqueray near me
- tanqueray no 10
- tanqueray nz
- tanqueray online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.