Bombay Sapphire vs Scapegrace:Which is more popular by branded search in New Zealand?
In August 2026, Bombay Sapphire and Scapegrace were level on Share of Search among gin brands in New Zealand, with an estimated 2.4K versus 2.3K branded searches, at 19.3% and 19% estimated Share of Search.
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Which is more popular in search, Bombay Sapphire or Scapegrace?
Compare the gin brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bombay Sapphire, Scapegrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bombay Sapphire and Scapegrace comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Bombay Sapphire took it in April 2026.
- Across the 11 months ending August 2026, Bombay Sapphire’s estimated Share of Search among gin brands in New Zealand moved from 17.5% to 19.3%, and its estimated monthly branded searches moved from 2.2K to 2.4K.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand moved from 23.2% to 19%, and its estimated monthly branded searches moved from 3K to 2.3K.
How did search popularity change for New Zealand gin brands in August 2026?
2 changes
In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bombay Sapphire’s and Scapegrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bombay Sapphire
13 branded search terms
- bombay gin
- bombay gin price
- bombay sapphire
- bombay sapphire 1l
- bombay sapphire gin
- bombay sapphire gin 1l
- bombay sapphire gin price
- bombay sapphire gin tonic
- bombay sapphire near me
- bombay sapphire nz
- bombay sapphire online
- bombaysapphire
- bombaysapphire gin
Scapegrace
5 branded search terms
- scapegrace
- scapegrace gin
- scapegrace near me
- scapegrace new zealand
- scapegrace nz
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