Bombay Sapphire vs Tanqueray:Which is more popular by branded search in New Zealand?
In August 2026, Bombay Sapphire had more branded searches than Tanqueray among gin brands in New Zealand. Bombay Sapphire was estimated to have 2.4K branded searches compared to Tanqueray’s 2.1K, and held a 19.3% Share of Search versus Tanqueray’s 16.9%.
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Which is more popular in search, Bombay Sapphire or Tanqueray?
Compare the gin brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bombay Sapphire, Tanqueray. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bombay Sapphire and Tanqueray comparison changed over the last 12 months?
3 findings
- Bombay Sapphire was ahead of Tanqueray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bombay Sapphire’s estimated Share of Search among gin brands in New Zealand moved from 17.5% to 19.3%, and its estimated monthly branded searches moved from 2.2K to 2.4K.
- Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand moved from 12.3% to 16.9%, and its estimated monthly branded searches moved from 1.6K to 2.1K.
How did search popularity change for New Zealand gin brands in August 2026?
2 changes
In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
Estimated monthly branded searches for Tanqueray in New Zealand rose 33.3% over 11 measured months, from 1.6K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bombay Sapphire’s and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bombay Sapphire
13 branded search terms
- bombay gin
- bombay gin price
- bombay sapphire
- bombay sapphire 1l
- bombay sapphire gin
- bombay sapphire gin 1l
- bombay sapphire gin price
- bombay sapphire gin tonic
- bombay sapphire near me
- bombay sapphire nz
- bombay sapphire online
- bombaysapphire
- bombaysapphire gin
Tanqueray
10 branded search terms
- gin london dry tanqueray
- no 10 tanqueray gin
- tanqueray
- tanqueray 10
- tanqueray gin
- tanqueray gin cost
- tanqueray near me
- tanqueray no 10
- tanqueray nz
- tanqueray online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.