How popular isScapegrace in search?
In August 2026, there were an estimated 2.3K branded searches for Scapegrace in New Zealand which is down 20.7% over the last 11 months. Scapegrace holds 19% estimated Share of Search among New Zealand gin brands and is ranked 3rd of 7 competitors for search popularity.
Gordon's24.6%
Bombay Sapphire19.3%
Scapegrace19%Tanqueray16.9%
Roku Gin8.3%
Hendrick's7.9%
Four Pillars4%
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Which gin brands compete with Scapegrace?
Share of Search by month for Gordon's, Bombay Sapphire, Scapegrace, Tanqueray, Roku Gin, Hendrick's, Four Pillars. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.6% | 3K | +10.1% | +0.7 points | |
| 2, held 2nd | 19.3% | 2.4K | +3.9% | -0.6 points | |
| 3, held 3rd | 19% | 2.3K | +6.4% | -0.1 points | |
| 4, held 4th | 16.9% | 2.1K | +6.7% | -0.1 points | |
| 5, held 5th | 8.3% | 1K | -1.9% | -0.8 points | |
| 6, held 6th | 7.9% | 980 | +5.4% | -0.1 points | |
| 7, held 7th | 4% | 490 | +44.1% | +1 points |
1.
Gordon's24.6%
held 1st · 3K estimated branded searches · +10.1% vs prior month · +0.7 points
19.3%
held 2nd · 2.4K estimated branded searches · +3.9% vs prior month · -0.6 points
19%
held 3rd · 2.3K estimated branded searches · +6.4% vs prior month · -0.1 points
16.9%
held 4th · 2.1K estimated branded searches · +6.7% vs prior month · -0.1 points
5.
8.3%
held 5th · 1K estimated branded searches · -1.9% vs prior month · -0.8 points
7.9%
held 6th · 980 estimated branded searches · +5.4% vs prior month · -0.1 points
4%
held 7th · 490 estimated branded searches · +44.1% vs prior month · +1 points
Compare search popularity between Scapegrace and its closest rivals
How has branded search demand for Scapegrace changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Scapegrace in New Zealand fell from 3K to 2.3K.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand decreased from 23.2% to 19%.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand peaked at 25.3% in November 2025 and was lowest at 19% in August 2026.
- Across the 11 months ending August 2026, Scapegrace fell from 2nd to 3rd among gin brands in New Zealand.
How did search popularity change for New Zealand gin brands in August 2026?
6 changes
In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.
In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.
How is Scapegrace measured?
Brandwave collects information about searches that people make online using Scapegrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- scapegrace
- scapegrace gin
- scapegrace near me
- scapegrace new zealand
- scapegrace nz
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Is Scapegrace your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.