Brandwave

Scapegrace vs Southward Distilling:Which is more popular in New Zealand?

In October 2026, Scapegrace had more branded searches than Southward Distilling among gin brands in New Zealand. Scapegrace had about 2,900 branded searches, while Southward Distilling had 350. Scapegrace made up 21.9% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about gin brands, Scapegrace appeared in four of the five answers and Southward Distilling in two. Scapegrace was mentioned before Southward Distilling in three out of four answers.

Among gin brands in New Zealand in October 2026

Who do people search for more?

Scapegrace, about 8 searches for every 1 for Southward Distilling

Scapegrace 2.9K searchesSouthward Distilling 350 searches

Who does AI mention more?

Scapegrace, mentioned in 4 of 5 answers, Southward Distilling in 2

Scapegrace in 4 of 5Southward Distilling in 2 of 5

Who does AI recommend more?

Scapegrace, named ahead of Southward Distilling in 3 of 4 answers

Scapegrace first in 3Southward Distilling first in 1

Follow Scapegrace vs Southward Distilling and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scapegrace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Southward Distilling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Scapegrace was listed before Southward Distilling in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scapegrace1st
  2. Awildian2nd
  3. Dancing Sands3rd
  4. Southward Distilling4th
  5. Bombay Sapphire–
  6. Tanqueray–
  7. Roku Gin–
  8. Hendrick's–
  9. Gordon's–
  10. Four Pillars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Scapegrace or Southward Distilling more popular in search?

This chart shows how often people search Google for Scapegrace and Southward Distilling by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.

Scapegrace and Southward Distilling among gin brands in New Zealand, by month

Share of searches by month for Scapegrace, Southward Distilling. The figures are in the table below the chart.

View monthly share of searches table
MonthScapegraceBombay SapphireTanquerayRoku GinHendrick'sGordon'sDancing SandsFour PillarsSouthward DistillingAwildian
Nov 202529.7%17.3%11.7%9%9.3%4.9%6.3%4.5%3.9%3.3%
Dec 202527.4%19.6%13.1%10.4%9.6%3.3%7%3.4%3.1%3.1%
Jan 202625.7%18.7%13.3%9.3%9.7%4%8.3%4.2%3.5%3.3%
Feb 202625.9%19.5%14.5%8.8%8.2%4.2%8.5%3.8%3.8%2.8%
Mar 202625%19.7%13.3%10.8%9.4%3.9%7.1%4.1%4.4%2.4%
Apr 202622.7%20.8%13.7%10.1%9%4.3%5.8%5.4%5.8%2.4%
May 202623.7%20.4%15.4%10.8%9.2%5.2%4.1%3.9%4.7%2.6%
Jun 202623.3%19.6%17.5%9.7%8.9%4.8%4.3%4.1%5.4%2.5%
Jul 202623.6%20.2%15.9%10.8%9.7%4.7%5.3%3.7%4%2.1%
Aug 202623.2%19.9%16.6%9.8%9%6.2%4.9%4.3%3.7%2.3%
Sep 202622.1%21.1%14.7%10.4%11.6%6%4.7%3.6%3.8%2%
Oct 202621.9%21%13.6%12.4%11.8%6.9%4.5%3.9%2.6%1.5%

How has branded search for Scapegrace and Southward Distilling changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gin brands in October 2026?

2 changes

  1. In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%.

  2. Scapegrace’s share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 23.6% to 21.9% in October 2026.

How are Scapegrace’s and Southward Distilling’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Scapegrace’s and Southward Distilling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Scapegrace

2 branded search terms

  • scapegrace
  • scapegrace gin

Southward Distilling

2 branded search terms

  • southward distilling
  • southward gin

How the Brand Demand Index is measured

Other head-to-heads among gin brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free