How popular isHendrick's in search?
In August 2026, there were an estimated 980 branded searches for Hendrick's in New Zealand which is down 19.7% over the last 11 months. Hendrick's holds 7.9% estimated Share of Search among New Zealand gin brands and is ranked 6th of 7 competitors for search popularity.
Gordon's24.6%
Bombay Sapphire19.3%
Scapegrace19%Tanqueray16.9%
Roku Gin8.3%
Hendrick's7.9%
Four Pillars4%
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Which gin brands compete with Hendrick's?
Share of Search by month for Gordon's, Bombay Sapphire, Scapegrace, Tanqueray, Roku Gin, Hendrick's, Four Pillars. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.6% | 3K | +10.1% | +0.7 points | |
| 2, held 2nd | 19.3% | 2.4K | +3.9% | -0.6 points | |
| 3, held 3rd | 19% | 2.3K | +6.4% | -0.1 points | |
| 4, held 4th | 16.9% | 2.1K | +6.7% | -0.1 points | |
| 5, held 5th | 8.3% | 1K | -1.9% | -0.8 points | |
| 6, held 6th | 7.9% | 980 | +5.4% | -0.1 points | |
| 7, held 7th | 4% | 490 | +44.1% | +1 points |
1.
Gordon's24.6%
held 1st · 3K estimated branded searches · +10.1% vs prior month · +0.7 points
19.3%
held 2nd · 2.4K estimated branded searches · +3.9% vs prior month · -0.6 points
19%
held 3rd · 2.3K estimated branded searches · +6.4% vs prior month · -0.1 points
16.9%
held 4th · 2.1K estimated branded searches · +6.7% vs prior month · -0.1 points
5.
8.3%
held 5th · 1K estimated branded searches · -1.9% vs prior month · -0.8 points
7.9%
held 6th · 980 estimated branded searches · +5.4% vs prior month · -0.1 points
4%
held 7th · 490 estimated branded searches · +44.1% vs prior month · +1 points
Compare search popularity between Hendrick's and its closest rivals
How has branded search demand for Hendrick's changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hendrick's in New Zealand fell from 1.2K to 980.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand decreased from 9.6% to 7.9%.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand peaked at 9.6% in October 2025 and was lowest at 7.9% in February 2026.
- Across the 11 months ending August 2026, Hendrick's fell from 5th to 6th among gin brands in New Zealand.
How did search popularity change for New Zealand gin brands in August 2026?
6 changes
In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.
In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.
How is Hendrick's measured?
Brandwave collects information about searches that people make online using Hendrick's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- hendrick's
- hendrick's gin
- hendricks
- hendricks gin
- hendricks gin 1 litre
- hendricks nz
- hendricksgin com
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Is Hendrick's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.