Four Pillars vs Hendrick's:Which is more popular by branded search in New Zealand?
In August 2026, Hendrick's had more branded searches than Four Pillars among gin brands in New Zealand. Hendrick's was estimated to have 980 branded searches compared to Four Pillars’ 490, and held a 7.9% Share of Search versus Four Pillars’ 4%.
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Which is more popular in search, Four Pillars or Hendrick's?
Compare the gin brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hendrick's, Four Pillars. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Four Pillars and Hendrick's comparison changed over the last 12 months?
3 findings
- Hendrick's was ahead of Four Pillars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Four Pillars’ estimated Share of Search among gin brands in New Zealand moved from 3.7% to 4%, and its estimated monthly branded searches moved from 470 to 490.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 1.2K to 980.
How did search popularity change for New Zealand gin brands in August 2026?
2 changes
In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Four Pillars’ and Hendrick's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Four Pillars
4 branded search terms
- four pillars bloody shiraz gin
- four pillars gin
- four pillars gin distillery
- four pillars gin shiraz
Hendrick's
7 branded search terms
- hendrick's
- hendrick's gin
- hendricks
- hendricks gin
- hendricks gin 1 litre
- hendricks nz
- hendricksgin com
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