How popular isFour Pillars in search?
In August 2026, there were an estimated 490 branded searches for Four Pillars in New Zealand which held steady over the last 11 months. Four Pillars holds 4% estimated Share of Search among New Zealand gin brands and is ranked 7th of 7 competitors for search popularity.
Gordon's24.6%
Bombay Sapphire19.3%
Scapegrace19%Tanqueray16.9%
Roku Gin8.3%
Hendrick's7.9%
Four Pillars4%
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Which gin brands compete with Four Pillars?
Share of Search by month for Gordon's, Bombay Sapphire, Scapegrace, Tanqueray, Roku Gin, Hendrick's, Four Pillars. The figures are in the table below the chart.
View monthly share of search table
| Month | Gordon's | Bombay Sapphire | Scapegrace | Tanqueray | Roku Gin | Hendrick's | Four Pillars |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 17.5% | 23.2% | 12.3% | 8.9% | 9.6% | 3.7% |
| Nov 2025 | 22.6% | 20.2% | 25.3% | 11.6% | 8.1% | 8.4% | 3.8% |
| Dec 2025 | 22.1% | 20.4% | 23.4% | 13.1% | 9.5% | 8.7% | 2.8% |
| Jan 2026 | 20.4% | 20.8% | 23.2% | 13.7% | 8.8% | 9.4% | 3.7% |
| Feb 2026 | 22.7% | 20.5% | 23% | 14.7% | 8.1% | 7.9% | 3.1% |
| Mar 2026 | 23.7% | 20.3% | 21.2% | 13.2% | 9.2% | 8.7% | 3.7% |
| Apr 2026 | 21% | 21.8% | 20.8% | 14.4% | 9.4% | 8.8% | 3.8% |
| May 2026 | 20.9% | 20.9% | 20.1% | 16.8% | 9.3% | 8.6% | 3.4% |
| Jun 2026 | 22.4% | 19.7% | 19.7% | 18.1% | 8.5% | 8.1% | 3.7% |
| Jul 2026 | 24% | 19.9% | 19.1% | 16.9% | 9.1% | 8.1% | 3% |
| Aug 2026 | 24.6% | 19.3% | 19% | 16.9% | 8.3% | 7.9% | 4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.6% | 3K | +10.1% | +0.7 points | |
| 2, held 2nd | 19.3% | 2.4K | +3.9% | -0.6 points | |
| 3, held 3rd | 19% | 2.3K | +6.4% | -0.1 points | |
| 4, held 4th | 16.9% | 2.1K | +6.7% | -0.1 points | |
| 5, held 5th | 8.3% | 1K | -1.9% | -0.8 points | |
| 6, held 6th | 7.9% | 980 | +5.4% | -0.1 points | |
| 7, held 7th | 4% | 490 | +44.1% | +1 points |
1.
Gordon's24.6%
held 1st · 3K estimated branded searches · +10.1% vs prior month · +0.7 points
19.3%
held 2nd · 2.4K estimated branded searches · +3.9% vs prior month · -0.6 points
19%
held 3rd · 2.3K estimated branded searches · +6.4% vs prior month · -0.1 points
16.9%
held 4th · 2.1K estimated branded searches · +6.7% vs prior month · -0.1 points
5.
8.3%
held 5th · 1K estimated branded searches · -1.9% vs prior month · -0.8 points
7.9%
held 6th · 980 estimated branded searches · +5.4% vs prior month · -0.1 points
4%
held 7th · 490 estimated branded searches · +44.1% vs prior month · +1 points
Compare search popularity between Four Pillars and its closest rivals
- Four Pillars vs Bombay Sapphire: compare search popularity
- Four Pillars vs Scapegrace: compare search popularity
- Four Pillars vs Hendrick's: compare search popularity
- Compare Four Pillars with any brand
How has branded search demand for Four Pillars changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Four Pillars in New Zealand held steady, from 470 to 490.
- Across the 11 months ending August 2026, Four Pillars’ estimated Share of Search among gin brands in New Zealand peaked at 4% in August 2026 and was lowest at 2.8% in December 2025.
How did search popularity change for New Zealand gin brands in August 2026?
6 changes
In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.
In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.
How is Four Pillars measured?
Brandwave collects information about searches that people make online using Four Pillars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- four pillars bloody shiraz gin
- four pillars gin
- four pillars gin distillery
- four pillars gin shiraz
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Is Four Pillars your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.