Dancing Sands vs Four Pillars:Which is more popular in New Zealand?
In October 2026, Dancing Sands had more branded searches than Four Pillars among gin brands in New Zealand. Dancing Sands had about 600 branded searches, while Four Pillars had 520. Dancing Sands made up 4.5% of all gin brand searches we track, and Four Pillars accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about gin brands, Dancing Sands appeared in three of the five answers and Four Pillars in none.
Who do people search for more?
Dancing Sands, about 15% more searches than Four Pillars
Who does AI mention more?
Dancing Sands, mentioned in 3 of 5 answers, Four Pillars in 0
Who does AI recommend more?
Dancing Sands, the only one of the two named
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dancing Sands was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Four Pillars did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“Which gin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gin brands in New Zealand?”
Asked ChatGPT
“What's the best gin brand in New Zealand for a smooth gin?”
Searched Google, AI Overview
“gin brands nz”
Searched Google, AI Overview
“small batch gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dancing Sands or Four Pillars more popular in search?
This chart shows how often people search Google for Dancing Sands and Four Pillars by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dancing Sands, Four Pillars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scapegrace | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's | Gordon's | Dancing Sands | Four Pillars | Southward Distilling | Awildian |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 17.3% | 11.7% | 9% | 9.3% | 4.9% | 6.3% | 4.5% | 3.9% | 3.3% |
| Dec 2025 | 27.4% | 19.6% | 13.1% | 10.4% | 9.6% | 3.3% | 7% | 3.4% | 3.1% | 3.1% |
| Jan 2026 | 25.7% | 18.7% | 13.3% | 9.3% | 9.7% | 4% | 8.3% | 4.2% | 3.5% | 3.3% |
| Feb 2026 | 25.9% | 19.5% | 14.5% | 8.8% | 8.2% | 4.2% | 8.5% | 3.8% | 3.8% | 2.8% |
| Mar 2026 | 25% | 19.7% | 13.3% | 10.8% | 9.4% | 3.9% | 7.1% | 4.1% | 4.4% | 2.4% |
| Apr 2026 | 22.7% | 20.8% | 13.7% | 10.1% | 9% | 4.3% | 5.8% | 5.4% | 5.8% | 2.4% |
| May 2026 | 23.7% | 20.4% | 15.4% | 10.8% | 9.2% | 5.2% | 4.1% | 3.9% | 4.7% | 2.6% |
| Jun 2026 | 23.3% | 19.6% | 17.5% | 9.7% | 8.9% | 4.8% | 4.3% | 4.1% | 5.4% | 2.5% |
| Jul 2026 | 23.6% | 20.2% | 15.9% | 10.8% | 9.7% | 4.7% | 5.3% | 3.7% | 4% | 2.1% |
| Aug 2026 | 23.2% | 19.9% | 16.6% | 9.8% | 9% | 6.2% | 4.9% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | 22.1% | 21.1% | 14.7% | 10.4% | 11.6% | 6% | 4.7% | 3.6% | 3.8% | 2% |
| Oct 2026 | 21.9% | 21% | 13.6% | 12.4% | 11.8% | 6.9% | 4.5% | 3.9% | 2.6% | 1.5% |
How has branded search for Dancing Sands and Four Pillars changed in New Zealand over the last 12 months?
3 findings
- Dancing Sands was ahead of Four Pillars in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dancing Sands’ share of searches among gin brands in New Zealand moved from 6.3% to 4.5%, and its estimated monthly branded searches moved from 740 to 600.
- Across the 12 months ending October 2026, Four Pillars’ share of searches among gin brands in New Zealand moved from 4.5% to 3.9%, and its estimated monthly branded searches moved from 530 to 520.
How did search popularity change for New Zealand gin brands in October 2026?
2 changes
Dancing Sands’ share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in October 2026.
In October 2026, Four Pillars rose from 9th to 8th among gin brands in New Zealand.
How are Dancing Sands’ and Four Pillars’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Dancing Sands’ and Four Pillars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dancing Sands
2 branded search terms
- dancing sands
- dancing sands gin
Four Pillars
2 branded search terms
- four pillars
- four pillars gin
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