Brandwave

Hendrick's vs Southward Distilling:Which is more popular in New Zealand?

In October 2026, Hendrick's had more branded searches than Southward Distilling among gin brands in New Zealand. Hendrick's had about 1,560 branded searches, while Southward Distilling had 350. Hendrick's made up 11.8% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about gin brands, Southward Distilling appeared in two of the five answers and Hendrick's in none.

Among gin brands in New Zealand in October 2026

Who do people search for more?

Hendrick's, about 4 searches for every 1 for Southward Distilling

Hendrick's 1.6K searchesSouthward Distilling 350 searches

Who does AI mention more?

Southward Distilling, mentioned in 2 of 5 answers, Hendrick's in 0

Southward Distilling in 2 of 5Hendrick's in 0 of 5

Who does AI recommend more?

Southward Distilling, the only one of the two named

Southward Distilling first in 2Hendrick's never named

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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Southward Distilling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hendrick's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scapegrace1st
  2. Awildian2nd
  3. Dancing Sands3rd
  4. Southward Distilling4th
  5. Bombay Sapphire–
  6. Tanqueray–
  7. Roku Gin–
  8. Hendrick's–
  9. Gordon's–
  10. Four Pillars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hendrick's or Southward Distilling more popular in search?

This chart shows how often people search Google for Hendrick's and Southward Distilling by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.

Hendrick's and Southward Distilling among gin brands in New Zealand, by month

Share of searches by month for Hendrick's, Southward Distilling. The figures are in the table below the chart.

View monthly share of searches table
MonthScapegraceBombay SapphireTanquerayRoku GinHendrick'sGordon'sDancing SandsFour PillarsSouthward DistillingAwildian
Nov 202529.7%17.3%11.7%9%9.3%4.9%6.3%4.5%3.9%3.3%
Dec 202527.4%19.6%13.1%10.4%9.6%3.3%7%3.4%3.1%3.1%
Jan 202625.7%18.7%13.3%9.3%9.7%4%8.3%4.2%3.5%3.3%
Feb 202625.9%19.5%14.5%8.8%8.2%4.2%8.5%3.8%3.8%2.8%
Mar 202625%19.7%13.3%10.8%9.4%3.9%7.1%4.1%4.4%2.4%
Apr 202622.7%20.8%13.7%10.1%9%4.3%5.8%5.4%5.8%2.4%
May 202623.7%20.4%15.4%10.8%9.2%5.2%4.1%3.9%4.7%2.6%
Jun 202623.3%19.6%17.5%9.7%8.9%4.8%4.3%4.1%5.4%2.5%
Jul 202623.6%20.2%15.9%10.8%9.7%4.7%5.3%3.7%4%2.1%
Aug 202623.2%19.9%16.6%9.8%9%6.2%4.9%4.3%3.7%2.3%
Sep 202622.1%21.1%14.7%10.4%11.6%6%4.7%3.6%3.8%2%
Oct 202621.9%21%13.6%12.4%11.8%6.9%4.5%3.9%2.6%1.5%

How has branded search for Hendrick's and Southward Distilling changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gin brands in October 2026?

3 changes

  1. In October 2026, Roku Gin overtook Hendrick's to rank 4th among gin brands in New Zealand, with 12.4% of the searches.

  2. In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%.

  3. Estimated monthly branded searches for Hendrick's in New Zealand rose 43.1% over 12 measured months, from 1.1K to 1.6K in October 2026.

How are Hendrick's’ and Southward Distilling’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hendrick's’ and Southward Distilling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hendrick's

4 branded search terms

  • hendrick's
  • hendrick's gin
  • hendricks
  • hendricks gin

Southward Distilling

2 branded search terms

  • southward distilling
  • southward gin

How the Brand Demand Index is measured

Other head-to-heads among gin brands

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