Brandwave

Monteith's vs Zeffer:Which is more popular?

In September 2026, Monteith's had more branded searches than Zeffer among apple cider brands in New Zealand. Monteith's had about 1,480 branded searches, while Zeffer had 530. Monteith's made up 52.1% of all apple cider brand searches we track, and Zeffer accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about apple cider brands, Zeffer appeared in all five answers and Monteith's in four. Monteith's was mentioned before Zeffer in three out of five answers.

Among apple cider brands in New Zealand in September 2026

Who do people search for more?

Monteith's, about 3 searches for every 1 for Zeffer

Monteith's 1.5K searchesZeffer 530 searches

Who does AI mention more?

Zeffer, mentioned in every answer we collected

Zeffer in 5 of 5Monteith's in 4 of 5

Who does AI recommend more?

Monteith's, named ahead of Zeffer in 3 of 5 answers

Monteith's first in 3Zeffer first in 2

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Top apple cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zeffer appeared in all five answers. Monteith's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Monteith's was listed before Zeffer in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Monteith's2nd
  3. Peckham's3rd
  4. Old Mout4th
  5. Paynter's Cider5th
  6. Somersby–
  7. Strongbow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apple cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Monteith's or Zeffer more popular in search?

This chart shows how often people search Google for Monteith's and Zeffer by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.

Monteith's and Zeffer among apple cider brands in New Zealand, by month

Share of searches by month for Monteith's, Zeffer. The figures are in the table below the chart.

View monthly share of searches table
MonthMonteith'sZefferPeckham'sSomersbyStrongbowOld MoutPaynter's Cider
Oct 202558%16%6.8%13.4%1.3%2.3%2.3%
Nov 202555.9%23.3%6.5%10.9%0.93%0.93%1.6%
Dec 202555%19.6%8.1%13%1.4%1.4%1.4%
Jan 202657.3%13.9%15.9%9.1%1.1%1.5%1.1%
Feb 202660%14.7%11.5%10%0.88%1.5%1.5%
Mar 202655.9%16.5%13%11.1%1.4%1.1%1.1%
Apr 202657.7%13.8%12.8%11.8%1.3%1.6%0.98%
May 202666.8%11%6.8%10.6%1.6%2.3%0.97%
Jun 202662.6%15.3%7.7%9.9%2.3%1.4%0.9%
Jul 202660.4%14.5%8.9%11.9%1.7%1.7%0.85%
Aug 202652.6%23.9%7.8%10.4%1.9%2.6%0.75%
Sep 202652.1%18.7%13.7%11.6%1.8%1.1%1.1%

How has the Monteith's and Zeffer comparison changed over the last 12 months?

3 findings
  • Monteith's was ahead of Zeffer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Monteith's’ share of searches among apple cider brands in New Zealand moved from 58% to 52.1%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
  • Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand moved from 16% to 18.7%, and its estimated monthly branded searches moved from 490 to 530.

How did search popularity change for New Zealand apple cider brands in September 2026?

2 changes

  1. In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.

  2. Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Monteith's’ and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monteith's

4 branded search terms

  • monteiths
  • monteiths bar
  • monteiths brewing company
  • monteiths golden lager

Zeffer

2 branded search terms

  • zeffer
  • zeffer apple crumble

How the Brand Demand Index is measured

Other head-to-heads among apple cider brands

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