Peckham's vs Zeffer:Which is more popular?
In September 2026, Zeffer had more branded searches than Peckham's among apple cider brands in New Zealand. Zeffer had about 530 branded searches, while Peckham's had 390. Zeffer made up 18.7% of all apple cider brand searches we track, and Peckham's accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about apple cider brands, Zeffer appeared in all five answers and Peckham's in four. Zeffer was mentioned before Peckham's in four out of five answers.
Who do people search for more?
Zeffer, about 36% more searches than Peckham's
Who does AI mention more?
Zeffer, mentioned in every answer we collected
Who does AI recommend more?
Zeffer, named ahead of Peckham's in 4 of 5 answers
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Top apple cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffer appeared in all five answers. Peckham's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zeffer was listed before Peckham's in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zeffer1st
Monteith's2nd
Peckham's3rd
Old Mout4th- Paynter's Cider5th
Somersby–
Strongbow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about apple cider brands
5 answers
Asked ChatGPT
“Which apple cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best apple cider brands in New Zealand?”
Asked ChatGPT
“What's the best apple cider brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“apple cider nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Peckham's or Zeffer more popular in search?
This chart shows how often people search Google for Peckham's and Zeffer by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zeffer, Peckham's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monteith's | Zeffer | Peckham's | Somersby | Strongbow | Old Mout | Paynter's Cider |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 16% | 6.8% | 13.4% | 1.3% | 2.3% | 2.3% |
| Nov 2025 | 55.9% | 23.3% | 6.5% | 10.9% | 0.93% | 0.93% | 1.6% |
| Dec 2025 | 55% | 19.6% | 8.1% | 13% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 57.3% | 13.9% | 15.9% | 9.1% | 1.1% | 1.5% | 1.1% |
| Feb 2026 | 60% | 14.7% | 11.5% | 10% | 0.88% | 1.5% | 1.5% |
| Mar 2026 | 55.9% | 16.5% | 13% | 11.1% | 1.4% | 1.1% | 1.1% |
| Apr 2026 | 57.7% | 13.8% | 12.8% | 11.8% | 1.3% | 1.6% | 0.98% |
| May 2026 | 66.8% | 11% | 6.8% | 10.6% | 1.6% | 2.3% | 0.97% |
| Jun 2026 | 62.6% | 15.3% | 7.7% | 9.9% | 2.3% | 1.4% | 0.9% |
| Jul 2026 | 60.4% | 14.5% | 8.9% | 11.9% | 1.7% | 1.7% | 0.85% |
| Aug 2026 | 52.6% | 23.9% | 7.8% | 10.4% | 1.9% | 2.6% | 0.75% |
| Sep 2026 | 52.1% | 18.7% | 13.7% | 11.6% | 1.8% | 1.1% | 1.1% |
How has the Peckham's and Zeffer comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Peckham's took it in January 2026, Zeffer took it in February 2026.
- Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand moved from 6.8% to 13.7%, and its estimated monthly branded searches moved from 210 to 390.
- Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand moved from 16% to 18.7%, and its estimated monthly branded searches moved from 490 to 530.
How did search popularity change for New Zealand apple cider brands in September 2026?
2 changes
In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.
In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Peckham's’ and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among apple cider brands
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