How popular isStrongbow?
In September 2026, people searched for Strongbow by name about 430 times in New Zealand, a 168.8% increase from the previous year. These searches made up 1.8% of all New Zealand apple cider brand searches, placing Strongbow fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about apple cider brands, Strongbow did not appear in any of the answers.
Strongbow is the fifth most searched of 7 competitors and not listed in any AI answer.
Monteith'sShare of searches 52.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZefferShare of searches 18.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Peckham'sShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SomersbyShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StrongbowShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top apple cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Strongbow did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zeffer1st
- Monteith's2nd
- Peckham's3rd
Old Mout4th- Paynter's Cider5th
- Somersby–
- Strongbow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about apple cider brands
5 answers
Asked ChatGPT
“Which apple cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best apple cider brands in New Zealand?”
Asked ChatGPT
“What's the best apple cider brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“apple cider nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which apple cider brands compete with Strongbow?
Share of searches by month for Monteith's, Zeffer, Peckham's, Somersby, Strongbow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monteith's | Zeffer | Peckham's | Somersby | Strongbow | Old Mout | Paynter's Cider |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 16% | 6.8% | 13.4% | 1.3% | 2.3% | 2.3% |
| Nov 2025 | 55.9% | 23.3% | 6.5% | 10.9% | 0.93% | 0.93% | 1.6% |
| Dec 2025 | 55% | 19.6% | 8.1% | 13% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 57.3% | 13.9% | 15.9% | 9.1% | 1.1% | 1.5% | 1.1% |
| Feb 2026 | 60% | 14.7% | 11.5% | 10% | 0.88% | 1.5% | 1.5% |
| Mar 2026 | 55.9% | 16.5% | 13% | 11.1% | 1.4% | 1.1% | 1.1% |
| Apr 2026 | 57.7% | 13.8% | 12.8% | 11.8% | 1.3% | 1.6% | 0.98% |
| May 2026 | 66.8% | 11% | 6.8% | 10.6% | 1.6% | 2.3% | 0.97% |
| Jun 2026 | 62.6% | 15.3% | 7.7% | 9.9% | 2.3% | 1.4% | 0.9% |
| Jul 2026 | 60.4% | 14.5% | 8.9% | 11.9% | 1.7% | 1.7% | 0.85% |
| Aug 2026 | 52.6% | 23.9% | 7.8% | 10.4% | 1.9% | 2.6% | 0.75% |
| Sep 2026 | 52.1% | 18.7% | 13.7% | 11.6% | 1.8% | 1.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.1% | 1.5K | +5% | -0.5 points | |
| 2, held 2nd | 18.7% | 530 | -17.2% | -5.2 points | |
| 3, moved from 4th to 3rd | 13.7% | 390 | +85.7% | +5.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.6% | 330 | +17.9% | +1.2 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 1.8% | 50 | 0% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 30 | -57.1% | -1.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.1% | 30 | +50% | +0.3 points |
52.1%
Held 1st. 1.5K estimated branded searches, +5% vs prior month. Share -0.5 points.
2.
Zeffer18.7%
Held 2nd. 530 estimated branded searches, -17.2% vs prior month. Share -5.2 points.
13.7%
Moved from 4th to 3rd. 390 estimated branded searches, +85.7% vs prior month. Share +5.9 points.
4.
Somersby11.6%
Moved from 3rd to 4th. 330 estimated branded searches, +17.9% vs prior month. Share +1.2 points.
1.8%
Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Old Mout1.1%
Moved from 5th to 6th. 30 estimated branded searches, -57.1% vs prior month. Share -1.6 points.
1.1%
Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.
Compare popularity between Strongbow and its closest rivals
Every comparison with Strongbow
8 comparisons
How has branded search demand for Strongbow changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Strongbow in New Zealand rose from 160 to 430.
- Across the 12 months ending September 2026, Strongbow’s share of searches among apple cider brands in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.88% in February 2026.
- Across the 12 months ending September 2026, Strongbow rose from 7th to 5th among apple cider brands in New Zealand.
How did search popularity change for New Zealand apple cider brands in September 2026?
6 changes
In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.
In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%.
In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.
In September 2026, Old Mout lost share of searches among apple cider brands in New Zealand, from 2.6% to 1.1%.
Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026.
In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand.
How are Strongbow’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Strongbow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cider strongbow
- strongbow
- strongbow apple cider
- strongbow beer
- strongbow dark fruit
- strongbow drinks
- strongbow hard cider
Do you work for Strongbow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Strongbow compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cider brands | 6th of 12 | 4% | Show ranking |
| Apple cider brands | 5th of 7 | 1.8% | Shown above |
Is Strongbow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.