Brandwave

Morningcider vs Strongbow:Which is more popular?

In September 2026, Strongbow had more branded searches than Morningcider among cider brands in New Zealand. Strongbow had about 430 branded searches, while Morningcider had 170. Strongbow made up 4% of all cider brand searches we track, and Morningcider accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about cider brands, Morningcider appeared in three of the five answers and Strongbow in none.

Among cider brands in New Zealand in September 2026

Who do people search for more?

Strongbow, about 3 searches for every 1 for Morningcider

Strongbow 430 searchesMorningcider 170 searches

Who does AI mention more?

Morningcider, mentioned in 3 of 5 answers, Strongbow in 0

Morningcider in 3 of 5Strongbow in 0 of 5

Who does AI recommend more?

Morningcider, the only one of the two named

Morningcider first in 3Strongbow never named

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Morningcider was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Strongbow did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Morningcider2nd
  3. Somersby3rd
  4. Paynter's Cider3rd
  5. Monteith's5th
  6. Old Mout5th
  7. Good George7th
  8. Rekorderlig–
  9. Strongbow–
  10. Kopparberg–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kopparberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Morningcider or Strongbow more popular in search?

This chart shows how often people search Google for Morningcider and Strongbow by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.

Morningcider and Strongbow among cider brands in New Zealand, by month

Share of searches by month for Strongbow, Morningcider. The figures are in the table below the chart.

View monthly share of searches table
MonthGood GeorgeMonteith'sSomersbyZefferRekorderligStrongbowOld MoutMorningciderKopparbergIsaac'sPaynter's CiderBulmers
Oct 202545.1%18.4%13.6%8.6%5.8%1.3%3.3%1.8%1.1%0.42%0.58%0.08%
Nov 202552.9%16%10.9%9%4.9%0.98%1.9%1.7%0.92%0.39%0.33%0.07%
Dec 202543.2%19%13.5%10%6.5%1.1%2.5%2.6%0.53%0.69%0.37%0.05%
Jan 202641.1%24.3%11.6%8.6%6.2%1.4%3%2%1.1%0.46%0.38%0.08%
Feb 202641.9%24.1%12%8.9%5.1%1.2%3%2%0.86%0.38%0.48%0%
Mar 202639%22.7%12%9.8%6.1%1.6%3.2%2.3%2.4%0.44%0.35%0.09%
Apr 202643.1%20.7%12.7%7.3%6.4%1.6%3.6%2.5%1.3%0.39%0.29%0.1%
May 202643.6%24%10.5%6.7%6.8%1.7%3.3%1.7%1.2%0.3%0.3%0%
Jun 202644%20.9%11.8%7.7%7%1.7%3.5%1.7%1.1%0.37%0.24%0%
Jul 202641.8%20.8%12.1%8.1%7.7%2%3.5%2.4%1.2%0.23%0.23%0%
Aug 202643.8%17.5%11.4%11.3%7%1.8%3.9%2.1%0.8%0.2%0.2%0.1%
Sep 202640.7%18%13.6%9.2%7.9%4%3.2%1.6%1%0.37%0.28%0.19%

How has the Morningcider and Strongbow comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Strongbow took it in September 2026.
  • Across the 12 months ending September 2026, Morningcider’s share of searches among cider brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 210 to 170.
  • Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in New Zealand moved from 1.3% to 4%, and its estimated monthly branded searches moved from 160 to 430.

How did search popularity change for New Zealand cider brands in September 2026?

2 changes

  1. In September 2026, Strongbow overtook Old Mout and Morningcider to rank 6th among cider brands in New Zealand, with 4% of the searches.

  2. In September 2026, Morningcider lost share of searches among cider brands in New Zealand, from 2.1% to 1.6%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Morningcider’s and Strongbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Morningcider

1 branded search term

  • morningcider

Strongbow

7 branded search terms

  • cider strongbow
  • strongbow
  • strongbow apple cider
  • strongbow beer
  • strongbow dark fruit
  • strongbow drinks
  • strongbow hard cider

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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