Peckham's vs Strongbow:Which is more popular?
In September 2026, Peckham's had more branded searches than Strongbow among apple cider brands in New Zealand. Peckham's had about 390 branded searches, while Strongbow had 50. Peckham's made up 13.7% of all apple cider brand searches we track, and Strongbow accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about apple cider brands, Peckham's appeared in four of the five answers and Strongbow in none.
Who do people search for more?
Peckham's, about 8 searches for every 1 for Strongbow
Who does AI mention more?
Peckham's, mentioned in 4 of 5 answers, Strongbow in 0
Who does AI recommend more?
Peckham's, the only one of the two named
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Top apple cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peckham's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Strongbow did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zeffer1st
Monteith's2nd- Peckham's3rd
Old Mout4th- Paynter's Cider5th
Somersby–
Strongbow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about apple cider brands
5 answers
Asked ChatGPT
“Which apple cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best apple cider brands in New Zealand?”
Asked ChatGPT
“What's the best apple cider brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“apple cider nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Peckham's or Strongbow more popular in search?
This chart shows how often people search Google for Peckham's and Strongbow by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Peckham's, Strongbow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monteith's | Zeffer | Peckham's | Somersby | Strongbow | Old Mout | Paynter's Cider |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 16% | 6.8% | 13.4% | 1.3% | 2.3% | 2.3% |
| Nov 2025 | 55.9% | 23.3% | 6.5% | 10.9% | 0.93% | 0.93% | 1.6% |
| Dec 2025 | 55% | 19.6% | 8.1% | 13% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 57.3% | 13.9% | 15.9% | 9.1% | 1.1% | 1.5% | 1.1% |
| Feb 2026 | 60% | 14.7% | 11.5% | 10% | 0.88% | 1.5% | 1.5% |
| Mar 2026 | 55.9% | 16.5% | 13% | 11.1% | 1.4% | 1.1% | 1.1% |
| Apr 2026 | 57.7% | 13.8% | 12.8% | 11.8% | 1.3% | 1.6% | 0.98% |
| May 2026 | 66.8% | 11% | 6.8% | 10.6% | 1.6% | 2.3% | 0.97% |
| Jun 2026 | 62.6% | 15.3% | 7.7% | 9.9% | 2.3% | 1.4% | 0.9% |
| Jul 2026 | 60.4% | 14.5% | 8.9% | 11.9% | 1.7% | 1.7% | 0.85% |
| Aug 2026 | 52.6% | 23.9% | 7.8% | 10.4% | 1.9% | 2.6% | 0.75% |
| Sep 2026 | 52.1% | 18.7% | 13.7% | 11.6% | 1.8% | 1.1% | 1.1% |
How has the Peckham's and Strongbow comparison changed over the last 12 months?
3 findings
- Peckham's was ahead of Strongbow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand moved from 6.8% to 13.7%, and its estimated monthly branded searches moved from 210 to 390.
- Across the 12 months ending September 2026, Strongbow’s share of searches among apple cider brands in New Zealand moved from 1.3% to 1.8%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand apple cider brands in September 2026?
2 changes
In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.
In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peckham's’ and Strongbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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